Duel Ambassadors Program Page | Brand Advocacy Platform for eCommerce

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Siân-Louise Pilkington

‘Duel has been a game changer. It's reduced our reliance on advertising and influencer strategies that were expensive and ineffective.

This has turned our own customers into an army of content creators - capable of driving organic growth.'

Siân-Louise Pilkington, Senior Marketing Manager at Mint Velvet

How to mobilize authentic content creators as Ambassadors using Duel:

STEP ONE: RECRUIT AMBASSADORS

Mobilize the best content creators in your customer base

Invite the micro-influencers (5k-50k typically) in your customer base to apply to your Ambassadors program:

Reduce reliance on influencers-for-hire who aren’t true brand advocates
Create and own direct relationships with Ambassadors, rather than via 3rd parties
Curate applicants who are able to create content that fit the brand

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STEP TWO: INCENTIVIZE AMBASSADORS

Engineer your social reach and awareness with rewards

Incentivize regular social posting from Ambassadors, while moderating content with ease.

Integrate Duel with your biggest social platforms such as TikTok, Instagram and YouTube.

Set unique brand challenges, competitions and tasks to drive brand love
Ensure posts are on-brand with guidelines and approvals to minimize moderation
Control what specific Ambassador rewards and perks can be earned

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STEP THREE: SCALE YOUR AMBASSADORS

Stop spending days every week chasing content

The Duel Brand Advocacy Platform is an AI-powered UGC tool that manages Ambassador content creation and product tagging

Measure the performance of every social post and engagement
Collect and manage a library of high-quality content from Ambassadors
Automate usage rights and permission management to streamline processes
Allow product and SKU tagging via content uploads for your whole catalog

1.2m UGC

Brands that use Duel for their Ambassadors:

Want to talk about supercharging your Ambassadors program?

Speak to our Brand Advocacy Consultants