In 2021, eCommerce has become highly competitive., with an estimated 24 million stores live worldwide. Although this competition makes online growth difficult, some brands are able to expand quickly and easily. How do they do this?
With hundreds of thousands of products in the world, standing out as a brand is becoming more and more of a challenge. One very important factor in standing out is brand authenticity. Furthermore, as millennials take over as the biggest spending generation, this becomes more true, as authenticity is one of the most dominant millennial brand preferences.