Back in 2008, Kevin Kelly, the founder of Wired Magazine and all-round future gazer, wrote an essay called ‘1,000 True Fans’ on how an individual,… Read more

Marketers and entrepreneurs dream of the days they see their campaign costs plunge and their growth rate skyrocket through word of mouth from… Read more

People believe in marketing less than any other time in history as customers continue to lose trust in many brands and trends. A recent study by… Read more