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Brand Advocacy

Brand Mentions

What is Brand Mentions? Learn the meaning of Brand Mentions in brand advocacy and marketing. Understand how Brand Mentions works, why it matters and how it supports growth with Duel

A Brand Mention occurs when someone references a brand, product, or service—whether directly tagged or not—across digital channels such as social media, blogs, forums, reviews, or news sites. Brand mentions are a key signal of awareness, reputation, and advocacy. They represent moments where audiences are talking about the brand, helping marketers measure share of voice and the reach of community-driven influence.