What is Handle? Learn the meaning of Handle in brand advocacy and marketing. Understand how Handle works, why it matters and how it supports growth with Duel
Handle
A handle is a unique username used to identify a person, brand, or entity on a social media platform, typically prefixed with the “@” symbol (e.g. @BrandName). Handles allow users to mention, tag, or directly link to an account, facilitating interaction and visibility.
In branding, a consistent and recognisable handle helps maintain identity across platforms, improves discoverability, and simplifies communication. It is also essential for monitoring brand mentions, managing reputation, and engaging with followers.
Handles are often used in promotional materials, bios, and social media content to encourage direct engagement.
“The brand ensured that its handle, @ecoathletic, was consistent across all major platforms to build recognition.”
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