What is Like? Learn the meaning of Like in brand advocacy and marketing. Understand how Like works, why it matters and how it supports growth with Duel
A like is a digital expression of approval or interest, commonly found on social media platforms. It is one of the most basic engagement metrics, used to assess audience response to content such as posts, comments, videos, or photos.
While likes indicate visibility and initial reaction, they are considered a superficial form of engagement and should be interpreted alongside deeper metrics like comments, shares, or conversions for a fuller picture.
“The product video received thousands of likes within hours, reflecting high initial interest from the brand’s audience.”
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