What is Mention? Learn the meaning of Mention in brand advocacy and marketing. Understand how Mention works, why it matters and how it supports growth with Duel
A mention occurs when a user tags or references another user or brand in social media content, typically using the @ symbol. Mentions notify the tagged party and may drive traffic, visibility, and engagement.
Mentions are a key indicator of brand awareness, influencer activity, and advocacy, and are often tracked through social listening tools to monitor sentiment and reach.
“The ambassador mentioned the brand in her caption, prompting increased engagement and new followers.”
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