What is Outreach? Learn the meaning of Outreach in brand advocacy and marketing. Understand how Outreach works, why it matters and how it supports growth with Duel
Organic refers to content or activity that occurs naturally without paid promotion. In marketing, this includes unpaid social media posts, user-generated content, search engine results, and word-of-mouth recommendations.
Organic engagement is typically seen as more trustworthy and credible than paid content. It plays a central role in advocacy marketing, where genuine customer voices carry significant influence.
“The brand’s ambassador programme generated a steady stream of organic content that performed better than sponsored posts.”
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