Home Brand Advocacy Glossary Social Media

Brand Advocacy

Social Media

What is Social Media? Learn the meaning of Social Media in brand advocacy and marketing. Understand how Social Media works, why it matters and how it supports growth with Duel

Definition
Example sentence

Definition

Social media refers to digital platforms that enable users to create, share, and interact with content and communities. Popular platforms include Instagram, TikTok, Facebook, LinkedIn, and X (formerly Twitter). Social media is a central channel for brand marketing, advocacy, customer service, and community building.

Brands use social media to engage audiences, share content, run campaigns, and activate ambassadors or influencers. Success is measured through metrics such as reach, engagement, sentiment, and conversions.

Example sentence

“The brand used social media to launch its advocacy programme and engage customers in real-time.”

Social Commerce Social sharing

Brand Advocacy

Social Media

Contents

Definition

Example sentence

Want to transform your customers into your biggest acquisition channel?

Get in
Touch

Request a demo

Brand Advocacy

Social Media

Contents

Definition

Example sentence

Want to transform your customers into your biggest acquisition channel?

Get inTouch

Get in
Touch