Watch the CEW x Duel Masterclass: Co-creating with your Most Passionate Customers.
Discover how beauty and fashion brands are turning their most loyal fans into their most powerful growth engine.
In this 30-minute masterclass, Verity Hurd (Head of Brand Marketing at Duel & Co-Host of Building Brand Advocacy) and Lisa Galt (Global Account Director at Duel, ex-lululemon) reveal how the smartest brands are building advocacy systems that scale trust, retention, and loyalty, not just reach.
🎥 Watch the Masterclass Replay Below
⚡ The Shift: Why engagement is moving off public feeds — and where real connection now lives.
⚡ The System: A 4-part framework to turn customers into creators, gamify participation, and co-create campaigns that convert.
⚡ The Proof: How to measure Gross Advocacy Value (GAV) — the new metric linking brand equity and revenue.
⚡ The Case Studies: Real examples from Indē Wild, Abercrombie, ELEMIS, and Glossier showing how advocacy drives measurable growth.
If you want to understand how your brand performs against today’s best-in-class advocacy systems, apply for your Brand Advocacy Score with a Brand Advocacy Strategist.
They’ll show you exactly where your brand’s hidden advocacy potential lives, and what to do next to unlock it.