The Influencer is dead. Long live the Community.

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UK Brand Advocacy Report 2022: The Top 30 D2C Brands

  Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands. This annual publication… Read more

The Brand Advocacy Workbook + Walkthrough

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5 Successful Loyalty Program Examples in the Beauty Industry

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Sack Friday? Why Black Friday Is A Dying Holiday

Black Friday has been a staple in companies' marketing strategies for several years - until now.  Recently, a lot of brands have been rethinking… Read more

The 4 Influencer Types: Does Size Really Matter?

We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know… Read more

The Pros and Cons of Community Marketing

Community marketing is a concept that every brand’s heard of, but not every brand implements. If you are struggling to build a business case for… Read more

Ambassador Storefronts? The future of community-driven retail

Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by… Read more

5 Successful Brand Ambassador Program Examples (including, Lululemon, Red Bull, Harley Davidson)

Join the Brand - Why are Brand Ambassador programs important? In 2021, eCommerce has become highly competitive, with an estimated 24 million stores… Read more

Trends: The Return of Brand Marketing and a New Era of Advocacy

2020 has pulled the chair out from underneath seasoned marketers that entered the year with swelling budgets and confident growth strategies.… Read more

5 VIP Programs That Drive Exceptional Customer Experiences

Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61… Read more

Best VIP Membership & Rewards Platforms for Shopify

The best brands of the last decade have grown through a strong passionate following, which has led to organic word-of-mouth and high retention. This… Read more

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