Latest Posts

5 Trends Every Brand Builder Needs to Know

It’s no secret that 2023 is going to be a challenging year for many brands – with a recession looming and the worst cost of living crisis for generations, consumer spending habits are changing and brands will undoubtedly be impacted.

February 16, 2023

What is Social Commerce and How Can Brands Take Advantage?

Social Commerce sounds pretty self-explanatory, right? But it is not just limited to, as a quick Google search may lead you to believe, the ability to make a purchase through a social platform or the act of buying and selling products and services through social media. 

February 2, 2023

Brand Advocate vs Brand Ambassador: What's the Difference?

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

November 22, 2022

How to Transform your Customers into Brand Ambassadors

 

October 25, 2022

What is a Brand Ambassador and What Do They Do?

 

A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy. 

August 22, 2022

5 Ways Brand Advocacy Can Benefit You

 

No matter what type of brand you’re building, there’s plenty of ways brand advocacy can benefit you. Brand advocacy refers to any behaviour that involves a customer supporting or recommending the brand that they love. If you’re not sure about how brand advocacy programs work, discover our guide, How to Build a Brand Advocacy Program

August 21, 2022

What is a Brand Advocate and How Do You Find Them?

In a world of ads and influencers, and having the ability to read and publish reviews in a matter of seconds, it’s more difficult than ever to get your brand to stand out from the crowd no matter how brilliant your brand is. This is where brand advocates can help. 

August 18, 2022

5 Successful Brand Ambassador Program Examples

 

June 11, 2022

3 ways Brand Ambassadors will save the eCommerce industry

If industry news and LinkedIn marketing gurus are anything to go by, DTC is dying.

April 20, 2022

Be as unpopular as Urban Decay

Have you ever tried to be unpopular?

It will be the best thing that ever happened to your brand. 

 

March 31, 2022

The Influencer is dead. Long live the Community.

The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about authentic storytelling for brands that want their message to not only be heard, but trusted and actioned.

December 17, 2021

UK Brand Advocacy Report 2022: The Top 30 D2C Brands

 

Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.

This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts. 

December 14, 2021
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