Latest Posts

How Sculpted By Aimee’s advocacy program crossed 1k+ members in its first month

Sculpted by Aimee is a rapidly growing cosmetics brand founded in 2016 by Makeup Artist Aimee Connolly.

February 13, 2024

8 Examples of Brand Ambassador Programs in Fashion

Fashion companies, like many other companies around the world, are focusing on a new method of marketing. Instead of spending budget on traditional advertising, which is becoming less and less effective, pioneering brands are investing in their own customers to spread their brands’ messages. Brand ambassadors, for example, help promote their favorite brands and build hype around new products. Moreover, they humanize your brand and extend your outreach.

This article breaks down programs for the following brands:

December 2, 2023

Social Affiliates vs Brand Ambassadors: what's the difference?

Brand Ambassadors’ and ‘Social Affiliates’ are two different types of advocates a brand can activate, to drive awareness or revenue and thereby increase customer acquisition. They are both incredibly valuable, but their actions essentially fulfil distinct objectives. 

November 17, 2023

What are Social Affiliates?

In 2024, global affiliate marketing spend is expected to soar to $15.7 billion. Brands are becoming more reliant on this channel because it delivers 15-30% of eCommerce sales annually. 

November 16, 2023

The TikTok Playbook: Winning Strategies, Shop Secrets & Insider Growth Tactics

Every brand builder has a burning question… How do I ignite growth on TikTok in 2023? This episode of the Building Brand Advocacy podcast unveils a treasure trove of insider insights, including the answers you’ve been waiting for.

October 10, 2023

The top fashion and beauty social media trends to try this week

Duel's Trendwatch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.

September 26, 2023

The Reinvention of TOMS: Unleashing Impact As a Purpose-Driven Brand

What do you get when you blend entrepreneurship, innovation, and a dash of magic? The answer is TOMS. This remarkable brand has derived a unique formula for success, combining the essence of generosity with the appeal of comfortable shoes while infusing it all with glamor.

September 26, 2023

Dominate the Market: How to Activate the Influencers in Your Brand Network

When you think of branding, what comes to your mind first?

Is it the vibrant logos or memorable slogans?

While these undoubtedly play a crucial role, at its core, branding is about forging an unshakeable trust with your audience; it's about creating a continuing bond that goes beyond a transaction or a brief interaction.

September 20, 2023

MAC, Calvin Klein, & Inkbox: Crafting Authentic Narratives for Powerhouse Brands

Behind every brand's success, there is a narrative; a story that captures hearts and influences decisions. Even brands as iconic as MAC, Calvin Klein, and Inkbox owe their monumental success to the strength of their narrative and the advocates who champion it.

September 13, 2023

Red Bull, Harley Davidson & Peloton : How they Built a Community to Avoid Being a Commodity

Brands like Peloton, Harley Davidson, Apple, and Nike all have one thing in common: their undivided focus on communities.

September 5, 2023

From Ganni Girls to the Oaf World: How to Transform Buyers into Believers ft. Daisy Morris

Audience VS Community

A never-ending love-hate story between the two.

Yes, they're different, but could you pick out the specific differences?

You see, in the massive flood of content today, building authentic human connections is key to standing out. 

Generally speaking, an audience is more passive, while a community is a tight-knit group of passionately loyal supporters.

August 31, 2023

The Swarovski Crystal Society makes an estimated $27m in membership fees alone. Here’s how.

Swarovski is one of the biggest luxury brands on the planet, reporting a staggering $1.9bn in sales for 2022

August 29, 2023