Trends: The Return of Brand Marketing and a New Era of Advocacy

2020 has pulled the chair out from underneath seasoned marketers that entered the year with swelling budgets and confident growth strategies.… Read more

We're looking for a Senior Brand and Community Enthusiast to join our team

We are looking for a brand-obsessed Brand and Community enthusiast to join our fast growing marketing-tech startup. Read more

5 VIP Programs That Drive Exceptional Customer Experiences

Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61… Read more

Best VIP Membership & Rewards Platforms for Shopify

The best brands of the last decade have grown through a strong passionate following, which has led to organic word-of-mouth and high retention. This… Read more

How to Build Customer Loyalty & Retention Through the Post Purchase Experience

Customer loyalty and retention in eCommerce is becoming more difficult than ever. Customers are now much more fine-tuned to a brand’s user… Read more

Everything You Need to Know About Community Based Marketing (Including Tactics and Examples)

One of the most significant trends in business is the rapid change of customer expectations when it comes to interactions with brands. According to… Read more

Paul Archer: Are super fans the secret to brand building in 2020?

Back in 2008, Kevin Kelly, the founder of Wired Magazine and all-round future gazer, wrote an essay called ‘1,000 True Fans’ on how an individual,… Read more

Word of Mouth Marketing Examples That Made All the Difference

Marketers and entrepreneurs dream of the days they see their campaign costs plunge and their growth rate skyrocket through word of mouth from… Read more

What is Brand Advocacy?

Throughout history, human beings have made important decisions based on the trust they put in their friends, families and networks. It started with… Read more

Introducing Duel's Stellar Brand Consultant Jaclyn Crocker

We are truly excited to introduce our new Lead Brand and Community Consultant: Jaclyn Crocker.  Read more

How to Build a Brand Advocacy Program

People believe in marketing less than any other time in history as customers continue to lose trust in many brands and trends. A recent study by… Read more

5 Excellent Examples of Brand Advocacy Programs in 2020

The concept of building a brand through advocacy is still novel to most marketers, with many doubting the ability to gain returns or run advocacy… Read more

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