The concept of building a brand through advocacy is still novel to most marketers, with many doubting the ability to gain returns or run advocacy… Read more

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  Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands. This annual publication… Read more

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Black Friday has been a staple in companies' marketing strategies for several years - until now.  Recently, a lot of brands have been rethinking… Read more

We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know… Read more

Community marketing is a concept that every brand’s heard of, but not every brand implements. If you are struggling to build a business case for… Read more

Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by… Read more

Join the Brand - Why are Brand Ambassador programs important? In 2021, eCommerce has become highly competitive, with an estimated 24 million stores… Read more

2020 has pulled the chair out from underneath seasoned marketers that entered the year with swelling budgets and confident growth strategies.… Read more

Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61… Read more