If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy. 

In a world of ads and influencers, and having the ability to read and publish reviews in a matter of seconds, it’s more difficult than ever to get your brand to stand out from the crowd no matter how brilliant your brand is. This is where brand advocates can help. 

If industry news and LinkedIn marketing gurus are anything to go by, DTC is dying.

Have you ever tried to be unpopular?

It will be the best thing that ever happened to your brand. 

The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about authentic storytelling for brands that want their message to not only be heard, but trusted and actioned.

Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.

This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts.