Latest Posts

Introducing Lucy & Yak’s Yak Creators Ambassador Program

This organic fashion brand burst onto the scene with its colorful dungarees, and has built a dedicated fanbase. Now, they’re taking things to the next level with their Ambassador program. 

April 1, 2024

8 Examples of Brand Ambassador Programs in Fashion

Fashion companies, like many other companies around the world, are focusing on a new method of marketing. Instead of spending budget on traditional advertising, which is becoming less and less effective, pioneering brands are investing in their own customers to spread their brands’ messages.

December 2, 2023

Social Affiliates vs Brand Ambassadors: what's the difference?

Brand Ambassadors’ and ‘Social Affiliatesare two different types of advocates a brand can activate, to drive awareness or revenue and thereby increase customer acquisition. They are both incredibly valuable, but their actions essentially fulfil distinct objectives. 

November 17, 2023

From Ganni Girls to the Oaf World: How to Transform Buyers into Believers ft. Daisy Morris

Audience VS Community

A never-ending love-hate story between the two.

Yes, they're different, but could you pick out the specific differences?

You see, in the massive flood of content today, building authentic human connections is key to standing out. 

Generally speaking, an audience is more passive, while a community is a tight-knit group of passionately loyal supporters.

August 31, 2023

Creators, Ambassadors, & Affiliates: Know your Advocates from your Influencers

Influencer marketing is a hot topic, but the various names and types of influencers/advocates can get very confusing. Luckily, Paul is here to clear up the confusion.

August 23, 2023

Scaling Influence to Drive Marketing Efficiency for Luxury Beauty Brands

The luxury beauty sector is exploding.

Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.

August 18, 2023

Brand Advocate vs Brand Ambassador: What's the Difference?

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

November 22, 2022

How to Transform your Customers into Brand Ambassadors

 

October 25, 2022

What is a Brand Ambassador and What Do They Do?

Brands continue to shift more budgettowards influencer marketing, with the industry worth $21.1 Billion in 2023

However, there is also a growing trend emerging in the way these brands want to work with influencers, preferring to nurture longer-term partnerships with ‘Brand Ambassadors’ instead. 

It begs the question of why, and where the distinction between the two lies. Can other kinds of Brand Ambassadors be activated and channeled into a measurable, scalable, brand awareness engine?

The answer is yes - and this article tells you how. It breaks down: 

August 22, 2022

5 Successful Brand Ambassador Program Examples

 

June 11, 2022

3 ways Brand Ambassadors will save the eCommerce industry

If industry news and LinkedIn marketing gurus are anything to go by, DTC is dying.

April 20, 2022

The Influencer is dead. Long live the Community.

The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about authentic storytelling for brands that want their message to not only be heard, but trusted and actioned.

December 17, 2021