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Audience VS Community

A never-ending love-hate story between the two.

Yes, they're different, but could you pick out the specific differences?

You see, in the massive flood of content today, building authentic human connections is key to standing out. 

Generally speaking, an audience is more passive, while a community is a tight-knit group of passionately loyal supporters.

Influencer marketing is a hot topic, but the various names and types of influencers/advocates can get very confusing. Luckily, Paul is here to clear up the confusion.

The luxury beauty sector is exploding.

Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy. 

If industry news and LinkedIn marketing gurus are anything to go by, DTC is dying.

The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about authentic storytelling for brands that want their message to not only be heard, but trusted and actioned.

Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by evolving innovative ways of engaging with their customer base. Their not-so-secret weapon? Leveraging thousands of brand ambassadors using Ambassador Storefronts - an innovative way for brands to work with their fans to sell products on their behalf to their friends, family, and followers.

The concept of building a brand through advocacy is still novel to most marketers, with many doubting the ability to gain returns or run advocacy strategies efficiently. Thankfully, there are many examples of successful programs that show brand advocacy's impact on both customers and the bottom line.