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How Can You Supercharge the Growth of Your Fashion Brand?
Introduction
We live in an era of intensive competition and outrageous opportunity. In the fashion industry, the internet still feels like a gold race. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels. Many of the industry lost on the high street has been picked up by fast-growing online brands: like Asos, Missguided, and Farfetch. However, growing in this environment is hardly easy, by 2014, the internet had over 12 million eCommerce stores live, with some of these stores representing the fastest growing brands in the sector. Many successful brick and mortar stores have also turned to the internet to try to engage customers and increase profits.
3 Big Problems Marketers Face Today
Three of the biggest problems marketers are facing today from somebody on the receiving end. Duel speaks to Content Manager, Flora Busby.
Conventional is no longer functional in the advertising world. It seems that we are simply not receptive to, nor a particularly a fan of, broadcasting. Lucie, Account Manager at Duel, considers how this is affecting marketing brands and what we can do to improve the situation. Flora Busby, social media blogger, and Content Manager who has previously worked with the likes of Barclaycard amongst other financial companies, explains the top three issues affecting marketers now.