Blog
Duel Wins 'Best Technology Solution Provider' at BeautyMatter Awards 2025
Duel has been named Best Technology Solution Provider at the 2025 BeautyMatter Awards – proof that Brand Advocacy is the channel beauty brands can’t afford to overlook, and Duel is the technology powering it.
The Real Solution Behind the Software.
As Paul puts it:
“Duel scales Advocacy but it’s the end-to-end solution I’m most proud of; our Dueligans – whether managing programs, supporting brand partners, consulting on strategy, or constantly educating everyone they know about the power of Brand Advocacy. It’s the people, plus the technology, that makes a true solution.”
That’s the difference: Duel is more than software.
It’s a complete solution that scales Advocacy with both platform and partnership – so brands grow faster, with loyalty baked in.
Advocacy That Drives Real Growth.
From strategy to scale, Duel helps beauty brands turn passionate customers into long-term growth engines. Not through paid ads or gimmicks, but through authentic community, embedded Advocacy, and repeatable systems.
This award recognises the results that follow.
As Paul said:
“Thanks to the BeautyMatter team for recognising our approach, to my team who pour their hearts into this every day, and to our incredible brand partners who continue to back a different kind of platform."
Brand Advocacy Is Already Here.
Still relying on paid media to fuel growth? You're behind.
The smartest brands in beauty are shifting investment into owned advocacy channels – and we are the platform powering that shift.
If you're ready to scale Advocacy with precision, let's talk.
Because the brands that build communities don't just grow; they dominate.
Duel is a Brand Advocacy Platform, turning customers into Advocates. We automate the lightning-in-a-bottle moment of a friend evangelising a brand; in the DMs, at the pub, or by the water cooler.
Click here to learn more about our platform.