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Duel has developed the leading technology and methodology that enables brands to drive organic growth through word-of-mouth and advocacy.

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“Duel let's us scale management of our advocates and ambassadors in a way we never thought possible before."

Gabriela Vinader, Managing Director, Monica Vinader Jewellery

The Science of Organic Growth

Effectively nurturing relationships with Brand Advocates is the secret to driving word-of-mouth.

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Customer Advocates

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Brand Ambassadors

Your Brand Advocates are viral vectors for your brand’s story. The greatest brands of the next decade will be those who most effectively reward and nurture their advocates to ensure their story is organically told on every channel, online and offline.

The Brand Advocacy Methodology

The Duel technology is based upon a proven framework and collection of principles that turns the art of word-of-mouth and organic growth into a science.

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Duel has perfected the research-led methodology through masterclasses and workshops with over 450 brands, creating materials to support modern brand builders.

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"The Duel methodology showed us how nurturing relationships with your Brand Advocates is the secret to generating word-of-mouth"

Derek O’Sullivan, CEO, CRUA Outdoors

Advocate Relationship Management Platform

Automatically scale relationships with thousands of your advocates with Advocacy Programs that engage, retain and drive word-of-mouth sales. 

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Customer Advocacy Programs

Build tiered customer programs and clubs to drive activity, loyalty, referrals and content creation at scale

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VIP Customer Programs

Celebrate your most passionate and loyal customers with exclusive benefits, perks and experiences

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Ambassador Programs

Effortlessly scale ambassador and nano-influencer programs to hundreds or thousands of members

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Pro-Programs

Turn experts and professionals in your industry into ambassadors to create a valuable sales channel

One advocate portal. Limitless opportunity.

Unite all your advocates and all their activities under one platform. 
When combined, you will have a perpetual word-of-mouth machine that’s much more powerful than the sum of its parts.
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Acquire Customers

  • Referrals
  • Social Sharing 
  • Social Posting
  • Ambassador Sales Tracking
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Convert Customers

  • Content Collection
  • UGC Galleries
  • Reviews 
  • Testimonials
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Understand Customers

  • Product Feedback 
  • Market Research
  • Customer Insight 
  • Surveys
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Retain Customers

  • Rewards Programs 
  • Loyalty
  • Coupon Distribution
  • Automated Engagement
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“The results we have seen are extraordinary”

Hugo Adams, Group CEO, Frugi

Advocacy. At Scale.

Duel is the most powerful platform for running Advocacy Programs

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100+ Unique Challenges

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Simple CRM & eCommerce Integration

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Detailed Tracking & Analytics

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Enterprise-Grade Customizations

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Automated Communications

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"Mudder Nation, our loyal customers, are the most important part of our business, Duel means we can reward them for their support and advocacy with a truly personal experience."

Giles Chater, Managing Director - Europe, Tough Mudder

Brand Partners

Brands using the Duel Brand Advocacy Platform

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rooftop film club
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Duel x Rab
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Duel x Dynamic Discs
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Duel x Vertellis
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Witness the Duel Methodology and platform in action

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Learn more about how the Advocate Relationship Management Platform can scale your advocacy

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Find out how you can get more word-of-mouth with the Brand Advocacy Methodology 

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GARTNER ‘COOL VENDOR’

“Retail brands looking to maintain and improve engagement with customers should leverage Duel to create a direct-to-consumer channel.

Kelsie Marian
Principal Analyst Retail, CRM and Customer Experience, Gartner
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Turn your customers into an army of loyal brand advocates