Tropicfeel's Objective
When Tropicfeel approached Duel to help them power their community, they had two clear objectives in mind:
Increase Brand Awareness and Customer Retention through their growing community of passionate brand fans
With an increasingly noisy market moving online, and capitalising on the rapidly growing social commerce opportunity, Tropicfeel were searching for an effective way of separating itself from competitors through organic growth.
The Tropicfeel Nation
The Tropicfeel Nation came to life following a thorough consultation process, where Duel dug into Tropicfeel's brand values and what an authentic community would look like.
The Nation is where Tropicfeel's socially active brand fans' love for the brand comes to life. It has enabled Tropicfeel to transform its referral offering and unlock the power of friend-to-friend referrals within its community.
This referral-based program is open to any individual that is an existing and authentic fan of the brand, and is passionate about the product. As the referrals they were driving came from a place of true passion - compared to performance marketing channels or traditional influencer campaigns - this led to far greater results.
How their Advocate program works, powered by Duel
Create a community for advocates to learn about the brand and complete entertaining challenges
Incentivised authentic engagement through exclusive discounts, gifting products and active participation
The Results
Through their advocate program, Tropicfeel far exceeded their goals for 2022 and gained organic exposure, leading to a larger portion of revenue stemming from referrals:
