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Siân-Louise Pilkington

‘Duel has been a game changer. It's reduced our reliance on advertising and influencer strategies that were expensive and ineffective.

This has turned our own customers into an army of content creators - capable of driving organic growth.'

Siân-Louise Pilkington, Senior Marketing Manager at Mint Velvet

How to mobilize authentic content creators as Ambassadors using Duel:


Mobilize the best content creators in your customer base

Invite the micro-influencers (5k-50k typically) in your customer base to apply to your Ambassadors program:

  • Reduce reliance on influencers-for-hire who aren’t true brand advocates
  • Create and own direct relationships with Ambassadors, rather than via 3rd parties
  • Curate applicants who are able to create content that fit the brand
Lucy_Lifestyle Creator

Engineer your social reach and awareness with rewards

Incentivize regular social posting from Ambassadors, while moderating content with ease. 

  • Integrate Duel with your biggest social platforms such as TikTok, Instagram and YouTube.
  • Set unique brand challenges, competitions and tasks to drive brand love
  • Ensure posts are on-brand with guidelines and approvals to minimize moderation
  • Control what specific Ambassador rewards and perks can be earned
Ambassador Program

Stop spending days every week chasing content

The Duel Brand Advocacy Platform is an AI-powered UGC tool that manages Ambassador content creation and product tagging 

  • Measure the performance of every social post and engagement 
  • Collect and manage a library of high-quality content from Ambassadors
  • Automate usage rights and permission management to streamline processes
  • Allow product and SKU tagging via content uploads for your whole catalog
1.2m UGC

Brands that use Duel for their Ambassadors:

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Want to talk about supercharging your Ambassadors program?