“We selected Duel to be our Brand Advocacy partner because the platform is the most powerful on the market.


“However, the Duel team also offers so much more with their deep strategic knowledge – they’re a true partner and have helped us design and implement a community strategy that has delivered incredible results.”

Kathryn McConnell, Director of Brand & Marketing, Monica Vinader Jewellery

What they needed

Monica Vinader's Mission

Monica Vinader needed help turning its own customer base into a sales channel capable of scaling cost-effective reach by promoting the brand to their own networks. As a result, it engaged Brand Advocacy Platform, Duel, to do just this.

With an increasingly competitive eCommerce market, and influencer campaigns not producing desired results, Monica Vinader were searching for ways to drive organic word-of-mouth growth in a way that was measurable and scalable, while maintaining the brand’s authenticity, reduce spend and reliance on advertising and traditional influencer promotions for growth, and increase lifetime value of new and existing customers.

This, on top of generating a real community of fans, was their top priority.

What we built

The MV Insiders

The MV Insider program came to life following a thorough consultation process, where Duel dug into Monica Vinader's brand values and what their authentic community should look like.

A brand ambassador advocacy program designed to identify, engage with and motivate the brand’s most socially active and influential customers and incentivise them to create and share content on behalf of the brand with their own followers.

This is the generation of more socially-active customers who are brand fans first with a highly engaged following of their own.


Visit the MV Insider Program

How their Ambassador program works, powered by Duel

Invite and incentivise members through a tiered reward system

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Members earn points by completing tasks, helping move through each tier

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MV Insiders gains specific organic growth actions from its community Group 37013-1

Automated distribution and management of affiliate codes

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What we've achieved, so far

The results

Through their Ambassador program, Monica Vinader has created a whole new, cost effective channel for scaling revenue.

  • Duel designed a program consisting of 14,700 members
  • 93.8 million reached in 2022
  • 35x increase in ROI
  • Generated 2% of Monica Vinader’s total revenue in 2022

Speak with one of our Brand Advocacy Consultants about your program today