“We selected Duel to be our Brand Advocacy partner because the platform is the most powerful on the market.
“However, the Duel team also offers so much more with their deep strategic knowledge – they’re a true partner and have helped us design and implement a community strategy that has delivered incredible results.”
Kathryn McConnell, Director of Brand & Marketing, Monica Vinader Jewellery
Monica Vinader's Mission
Monica Vinader needed help turning its own customer base into a sales channel capable of scaling cost-effective reach by promoting the brand to their own networks. As a result, it engaged Brand Advocacy Platform, Duel, to do just this.
With an increasingly competitive eCommerce market, and influencer campaigns not producing desired results, Monica Vinader were searching for ways to drive organic word-of-mouth growth in a way that was measurable and scalable, while maintaining the brand’s authenticity, reduce spend and reliance on advertising and traditional influencer promotions for growth, and increase lifetime value of new and existing customers.
This, on top of generating a real community of fans, was their top priority.
The MV Insiders
The MV Insider program came to life following a thorough consultation process, where Duel dug into Monica Vinader's brand values and what their authentic community should look like.
A brand ambassador advocacy program designed to identify, engage with and motivate the brand’s most socially active and influential customers and incentivise them to create and share content on behalf of the brand with their own followers.
This is the generation of more socially-active customers who are brand fans first with a highly engaged following of their own.
How their Ambassador program works, powered by Duel
Invite and incentivise members through a tiered reward system
Members earn points by completing tasks, helping move through each tier
Automated distribution and management of affiliate codes
The results
Through their Ambassador program, Monica Vinader has created a whole new, cost effective channel for scaling revenue.
