“We selected Duel to be our Brand Advocacy partner because the platform is the most powerful on the market.


“However, the Duel team also offers so much more with their deep strategic knowledge – they’re a true partner and have helped us design and implement a community strategy that has delivered incredible results.”


Kathryn McConnell, Director of Brand & Marketing, Monica Vinader Jewellery


Monica Vinader's Mission

Monica Vinader needed help transforming its own customer base into a revenue-driving customer acquisition channel, capable of scaling into the thousands by promoting the brand to its customers’ own networks. As a result, the brand engaged Brand Advocacy Platform, Duel, to do just this.

With an increasingly competitive eCommerce market, and influencer campaigns not producing desired results, Monica Vinader were searching for ways to drive organic word-of-mouth growth in a way that was measurable and scalable, while maintaining the brand’s authenticity, reducing spend and reliance on advertising and traditional influencer promotions for growth, and increasing the lifetime value of new and existing customers.

This, on top of generating a real community of fans, was their top priority.


The MV Insiders

The MV Insider program came to life following a thorough consultation process, where Duel dug into Monica Vinader's brand values and what their authentic community should look like.

 Social Affiliate program is designed to identify, engage and incentivize the nano-influencers already in your customer base - they already love your brand and are waiting for opportunities to shout about you. 

This is the generation of more socially-active customers who are brand fans first with a highly engaged following of their own. 

NEOM Wellbeing-Ambassadors-Programme-Image-min

How their Social Affiliate program works, powered by Duel

Invite and incentivize members through a tiered reward system
Group 36958
Members earn points by completing tasks, helping move through each tier
Group 37012-1
MV Insiders acquires new customers as members share their love for the brand
Group 37013
Affiliate and referral codes are managed and distributed automatically
Group 36971

The Results

Through their Social Affiliate program, Monica Vinader has created a whole new, cost effective channel for scaling revenue, achieving: 

  • A program consisting of 16,608 members (as of Sep 2023)
  • 19x ROAS from affiliate/referral revenue (including all program costs, such as incentives, commission paid & fees) 

(Data from Oct 2022 - Sep 2023)


Speak with one of our Brand Advocacy Consultants about your program today