Skin wellness brand, ELEMIS, operates in a hugely competitive market. The brand was looking for ways to engage with its customer base and grow through a Social Affiliate program rather than relying on advertising or traditional influencer strategies to drive customer acquisition.
Hannah Sheahan, Head of Social at ELEMIS
ELEMIS needed help turning its own customer base into a sales channel capable of driving customer acquisition. By encouraging customers to promote the brand to their own networks and create User Generated Content (UGC), ELEMIS knew this would fuel organic growth but it needed help recruiting, engaging and incentivising ELEMIS advocates to do so.
Specifically, ELEMIS needed to:
Duel designed and built a Social Affiliate program, Skinsiders, to engage ELEMIS’ most socially active customers and incentivise them to create and share content on behalf of the brand with their own followers.
The exclusive, application-based program built into the ELEMIS website, includes:
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From Nov 2022 - Sep 2023 the Skinsiders program has:
