Hannah Sheahan, Head of Social at ELEMIS
Objectives
ELEMIS needed help turning its own customer base into a sales channel capable of driving customer acquisition. By encouraging customers to promote the brand to their own networks and create User Generated Content (UGC), ELEMIS knew this would fuel organic growth but it needed help recruiting, engaging and incentivising ELEMIS advocates to do so.
Specifically, ELEMIS needed to:
Skinsiders
Duel designed and built an advocacy program, Skinsiders, to engage ELEMIS’ most socially active customers and incentivise them to create and share content on behalf of the brand with their own followers.
The exclusive, application-based program built into the ELEMIS website, includes:
The program allows ELEMIS to nurture a direct relationship with its audience
Challenges are set up to encourage members to share their love on social and create authentic content
The results
Within the first full 6 months, the Skinsiders program has generated:
