Strategies for Beauty Brand Success on TikTok Shop

At the forefront of TikTok Shop is beauty. Being the leading category for TikTok Shop at the moment it means there’s a lot of opportunity, but also means fast-moving updates and new features launching all the time.

For this deep-dive into how beauty brands can see success on the platform in 2024, the team at Duel are joined by Chloe Lenton (Business Development & Key Account Manager in Beauty @ TikTok Shop) and Onike Wellington (Business Development Lead in Beauty @ TikTok Shop).

This guide will keep industry-leading beauty brands up to speed.

Learn about:

  • The one thing that reliably predicts a beauty brands success 
  • The type of content that unlocks new audiences 
  • A trade secret for big brands with brand equity to consider 


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How Fashion Brands Can Win on TikTok Shop

TikTok, with 1 billion+ monthly active users spending 18 minutes a day scrolling, has emerged as the #1 app for content consumption. With a presence in 150 markets, it's no surprise their latest venture - TikTok Shop - is taking off.

For this deep-dive into how fashion brands can see success on the platform in 2024, the team at Duel were joined by Broghan Smith (Fashion Lead @ TikTok).

Uncover the actionable advice and key tactics needed to take your Shop to the next level. Learn about:

  • Closing the purchasing loop
  • Creating a world for your brand
  • The overall vision for TikTok Shop
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Driving Loyalty & Advocacy in 2024

Winning on Social Media can feel more complicated than ever in 2024.

As trends evolve, the fusion of fashion, beauty & Social Commerce has been cemented; shaping consumer behavior and informing brand strategies.

For this report, the team at Duel have been joined by two special guests;

  • Grace Andrews, Marketing Director for Steven Bartlett & The Diary Of A CEO
  • Sian Pilkington, Senior Marketing Manager at Mint Velvet

This report delivers strategies, exact tools, and expert advice to empower brand builders like yourself.

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Community Marketing Essentials

Community marketing has allowed brands like lululemon to grow organically to a £35 billion market cap while building a brand that customers love talking about. 

It is the best marketing method to build a brand in the modern world, and yet very easy to get wrong. This guide gives brand builders the shared language and principles that are required before launching a community marketing initiative.


  • Examples of excellent community marketing
  • Benefits and drawbacks
  • Common tactics used
  • How to measure community
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Community Marketing Starter Template

Community Marketing Starter Template

Community Marketing is one of the most powerful methods for building a brand in a world where customers have more power and influence than ever before. Brands often struggle to establish a clear strategy to start with, leading to the loss of precious time and resources.

This starter template takes brand builders through a step-by-step process that makes building a Community Marketing initiative clear and actionable. It is the ideal place to start for brands that are ready to begin investing in community, or have struggled with it in past attempts.


  • How to define a community
  • A step-by-step process to build stellar communities
  • How Community Marketing is measured
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Brand Advocacy Platform Buyer's Guide

The market for Brand Advocacy platforms is incredibly confusing. There are myriad choices in features, with little to help brands understand what fits their needs best. A platform can include anything from UGC and referrals, to ambassador programs, loyalty, influencers, reviews and so much more. 

This guide is designed to make understanding these platforms easy. It presents the top platforms in the market, what makes them unique and exactly who they are designed for.


  • 7 of the best advocacy platforms on the market
  • How to choose a platform based on your brand needs
  • Important features to watch out for 
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Outdoor Brand Advocacy Guide

Outdoor brands have been the pioneers of brand advocacy, incorporating passionate customers into their brands long before anyone uttered the word influencer. But outdoor customers and advocates have changed drastically since the world has gone digital. 

This guide helps outdoor brands better understand the unique motivations of their passionate customers, and how best to appeal to them to drive organic growth and community in today’s digital world.

  • The nuance of the outdoor advocate
  • A step-by-step process to build stellar ambassador programs
  • The most important element of outdoor brand advocacy
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