Hannah Pycroft, Co-Founder, Spectrum Collections
Spectrum's Objective
This global beauty brand, with a focus on vegan and cruelty-free products, had a clear focus:
Brand Awareness and Customer Acquisition, through referrals.
With an increasingly competitive market online, and with acquisition costs continuing to skyrocket, Spectrum were searching for an effective and sustainable way of generating more revenue.
This, on top of generating quality UGC and reviews, was their top priority.
The Spectrum Beauty Suite
The Spectrum Beauty Suite came to life following a thorough consultation process, where Duel dug into Spectrum’s brand values and what their authentic community should look like.
This is where Spectrum’s socially active brand fans share their love for the brand, and celebrate beauty in all it’s forms.
This application-based program was targeted at content creators with a social following of 1k+ as a minimum. As their advocacy was more trustworthy than traditional influencers, this would lead to higher engagement.
How their Ambassador program works, powered by Duel
Brand fans apply to gain access to the Spectrum Beauty Suite, where successful applicants enter into a tiered program.
Ambassadors are invited to complete a range of tasks within each tier, designed to drive brand awareness for Spectrum.
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The results
Through their Ambassador program, Spectrum has created a whole new, cost effective channel for scaling revenue.
All results achieved in the first 6 months of 2022, and we can't wait to see what the next 6 months bring.
