‘We had really engaged advocates, but they were mixed across different groups and with no real way of managing them. 

Duel was the perfect platform to manage, engage with and reward them.'

Hannah Pycroft, Co-Founder, Spectrum Collections

What they needed

Spectrum's Objective

This global beauty brand, with a focus on vegan and cruelty-free products, had a clear focus:

Brand Awareness and Customer Acquisition, through referrals.

With an increasingly competitive market online, and with acquisition costs continuing to skyrocket, Spectrum were searching for an effective and sustainable way of generating more revenue.

This, on top of generating quality UGC and reviews, was their top priority.

What we built

The Spectrum Beauty Suite

The Spectrum Beauty Suite came to life following a thorough consultation process, where Duel dug into Spectrum’s brand values and what their authentic community should look like.

This is where Spectrum’s socially active brand fans share their love for the brand, and celebrate beauty in all it’s forms.

This application-based program was targeted at content creators with a social following of 1k+ as a minimum. As their advocacy was more trustworthy than traditional influencers, this would lead to higher engagement.

Visit the Spectrum Beauty Suite

How their Ambassador program works, powered by Duel

Brand fans apply to gain access to the Spectrum Beauty Suite, where successful applicants enter into a tiered program.


Ambassadors are invited to complete a range of tasks within each tier, designed to drive brand awareness for Spectrum.

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By completing tasks and progressing through tiers, members unlock discounts, commission on sales and other rewards. reward icon
Rewards are combined with perks, such as shoutouts on brand socials, entry into competitions and exclusive event invites. Group 36973
What we've achieved, so far

The results

Through their Ambassador program, Spectrum has created a whole new, cost effective channel for scaling revenue.

  • 717k+ reached on social through authentic content creation
  • 5.4x ROI for referral revenue alone through the program
  • 60% increase in Trustpilot reviews from their members

All results achieved in the first 6 months of 2022, and we can't wait to see what the next 6 months bring.

Speak with one of our Brand Advocacy Consultants about your program today