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How Spectrum Collections achieved 4x ROAS in 12 months
This global Beauty & Cosmetics brand mobilized its community of fans to drive customer acquisition at scale, with a Social Affiliate program.
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Hannah Pycroft, Co-Founder, Spectrum Collections
Spectrum's Objective
This global beauty brand, with a focus on vegan and cruelty-free products, had a clear focus:
Customer Acquisition, through referrals.
With an increasingly competitive market online, and with acquisition costs continuing to skyrocket, Spectrum were searching for an effective and sustainable way of generating more revenue.
The Spectrum Beauty Suite
The Spectrum Beauty Suite came to life following a thorough consultation process, where Duel dug into Spectrum’s brand values and what their authentic community should look like.
This is where Spectrum’s most vocal brand fans share their love for the brand, and celebrate beauty in all its forms.
This application-based Social Affiliate program was targeted at socially active fans with a following of 1k+ as a minimum. As their advocacy was more trustworthy than traditional influencers, this would lead to higher engagement.
How their Social Affiliate program works, powered by Duel
Brand fans apply to gain access to the Spectrum Beauty Suite, where successful applicants enter into a tiered program.
Program members are invited to complete a range of tasks within each tier, designed to drive brand awareness for Spectrum.
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The results
Through their Social Affiliate program, Spectrum has created a whole new, cost effective channel for scaling revenue:
All results achieved Oct 2022 - Sep 2023.
