5 Ways Brand Advocacy Can Benefit You
No matter what type of brand you’re building, there’s plenty of ways brand advocacy can benefit you. Brand advocacy refers to any behaviour that involves a customer supporting or recommending the brand that they love. If you’re not sure about how brand advocacy programs work, discover our guide, How to Build a Brand Advocacy Program.
What is a Brand Advocate and How Do You Find Them?
In a world of ads and influencers, and having the ability to read and publish reviews in a matter of seconds, it’s more difficult than ever to get your brand to stand out from the crowd no matter how brilliant your brand is. This is where brand advocates can help.
UK Brand Advocacy Report 2022: The Top 30 D2C Brands
Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.
This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts.
5 Successful Loyalty Program Examples in the Beauty Industry
The beauty industry has skyrocketed in popularity in recent years, making it one of the most competitive markets out there. With an annual growth rate of 4.75%, total revenue of the beauty industry is expected to top $716 billion by 2025. Nowadays, customers have the ability to find a brand that is best suited to fit their personal needs.
Sack Friday? Why Black Friday Is A Dying Holiday
Black Friday has been a staple in companies' marketing strategies for several years - until now. Recently, a lot of brands have been rethinking their involvement in the profit-led holiday, and found ways to re-position their relationship with it. Why do this? The reason's threefold: planet, perceived brand value and profit.
The 4 Influencer Types: Does Size Really Matter?
We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know what Influencers are about, what's not always clear to is the difference between the four types of influencers that exist.
The Pros and Cons of Community Marketing
Community marketing is a concept that every brand’s heard of, but not every brand implements. If you are struggling to build a business case for integrating community marketing into your strategy, look no further. We’ve weighed up the pros and cons to help show you should have it as part of your strategy, and what you need to consider when putting it into action.
Ambassador Storefronts? The future of community-driven retail
Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by evolving innovative ways of engaging with their customer base. Their not-so-secret weapon? Leveraging thousands of brand ambassadors using Ambassador Storefronts - an innovative way for brands to work with their fans to sell products on their behalf to their friends, family, and followers.