Latest Posts

Brand Advocate vs Brand Ambassador: What's the Difference?

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

November 22, 2022

The Pros and Cons of Community Marketing

Community marketing is a concept that every brand’s heard of, but not every brand implements. If you are struggling to build a business case for integrating community marketing into your strategy, look no further. We’ve weighed up the pros and cons to help show you should have it as part of your strategy, and what you need to consider when putting it into action.

November 12, 2021

Ambassador Storefronts? The future of community-driven retail

Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by evolving innovative ways of engaging with their customer base. Their not-so-secret weapon? Leveraging thousands of brand ambassadors using Ambassador Storefronts - an innovative way for brands to work with their fans to sell products on their behalf to their friends, family, and followers.

November 5, 2021

Everything You Need to Know About Community Based Marketing (Including Tactics and Examples)

One of the most significant trends in business is the rapid change of customer expectations when it comes to interactions with brands. According to Salesforce’s State of the Connected Customer report, “84 percent of customers say being treated like a person, not a number, is very important to winning their business.” Therefore, customers are not only seeking a great product, but an authentic human connection with both the brand and their community of customers. They are increasingly seeing their buying decisions as reflections of their identities as well as the communities they belong to. 

March 16, 2020

Introducing Duel's Stellar Brand Consultant Jaclyn Crocker

We are truly excited to introduce our new Lead Brand and Community Consultant: Jaclyn Crocker

February 12, 2020

7 Effective Examples of Brand Community Hashtags

It is becoming more and more essential to build a brand community. Not only is it beneficial for market research, but essential to drive brand loyalty and social media growth. For example, a study by the University of Michigan found that customers spent 19 percent more after joining the brand’s online community. In terms of marketing, 96% of companies see the value that customer collaboration presents for the marketing department and 80% of consumers say that authenticity of content influences them to follow a brand.

January 30, 2019

Merchandise matters

It was recently announced that Neymar is now the most expensive player in the world, taking home an almost unspendable and record breaking  £500,000-a-week.

August 8, 2017

Retail is dead. Long live the Retail disruptors.

Retail Armageddon. Retail Apocalypse. The demise of retail. It’s a story worthy of high drama headlines.

June 14, 2017
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