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Proven Tactics & Examples For Community Based Marketing You Can Use
One of the most significant trends in business is the rapid change of customer expectations when it comes to interactions with brands. According to Salesforce’s State of the Connected Customer report, “84 percent of customers say being treated like a person, not a number, is very important to winning their business.” Therefore, customers are not only seeking a great product, but an authentic human connection with both the brand and their community of customers.
How Lego crowdsourced its way to $9.5bn in revenue for 2022
Lego is the most valuable toy brand in the world for a 9th consecutive year - worth more than 4x as much as the next brand on the list, Bandai Namco.
With over 900 stores worldwide, of which 155 opened in 2022, the brand is showing no sign of slowing down. So how does Lego consistently beat out competitors like Hasbro, Bandai Namco and Mattel?
7 Effective Examples of Brand Community Hashtags
It is becoming more and more essential to build a brand community. Not only is it beneficial for market research, but essential to drive brand loyalty and social media growth. For example, a study by the University of Michigan found that customers spent 19 percent more after joining the brand’s online community. In terms of marketing, 96% of companies see the value that customer collaboration presents for the marketing department and 80% of consumers say that authenticity of content influences them to follow a brand.