The Reinvention of TOMS: Unleashing Impact As a Purpose-Driven Brand
What do you get when you blend entrepreneurship, innovation, and a dash of magic? The answer is TOMS. This remarkable brand has derived a unique formula for success, combining the essence of generosity with the appeal of comfortable shoes while infusing it all with glamor.
Dominate the Market: How to Activate the Influencers in Your Brand Network
When you think of branding, what comes to your mind first?
Is it the vibrant logos or memorable slogans?
While these undoubtedly play a crucial role, at its core, branding is about forging an unshakeable trust with your audience; it's about creating a continuing bond that goes beyond a transaction or a brief interaction.
MAC, Calvin Klein, & Inkbox: Crafting Authentic Narratives for Powerhouse Brands
Behind every brand's success, there is a narrative; a story that captures hearts and influences decisions. Even brands as iconic as MAC, Calvin Klein, and Inkbox owe their monumental success to the strength of their narrative and the advocates who champion it.
From Ganni Girls to the Oaf World: How to Transform Buyers into Believers ft. Daisy Morris
Audience VS Community
A never-ending love-hate story between the two.
Yes, they're different, but could you pick out the specific differences?
You see, in the massive flood of content today, building authentic human connections is key to standing out.
Generally speaking, an audience is more passive, while a community is a tight-knit group of passionately loyal supporters.
How Lego crowdsourced its way to $9.5bn in revenue for 2022
Lego is the most valuable toy brand in the world for a 9th consecutive year - worth more than 4x as much as the next brand on the list, Bandai Namco.
With over 900 stores worldwide, of which 155 opened in 2022, the brand is showing no sign of slowing down. So how does Lego consistently beat out competitors like Hasbro, Bandai Namco and Mattel?
The Key to Building Brand Advocacy: Turning Customers into Superfans with Tony Drockton, Founder of Hammitt
Building a strong brand is essential for long-term success in any industry. According to Tony Drockton, one crucial aspect of brand building is turning ordinary customers into passionate superfans who not only make repeat purchases but also become advocates for your brand - the epitome of customer loyalty.
From Followers To Advocates: Successful Fashion Brand Ambassador Programs
In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers.
How brands thrive through connection to drive long term brand loyalty
Welcome to the era of Social Commerce.
The Social Commerce landscape has become an integral part of our lives. It has revolutionised the way we connect, communicate, and consume information. It has made us all creators.
Brand Advocate vs Brand Ambassador: What's the Difference?
If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help.
5 Successful Loyalty Program Examples in the Beauty Industry
The beauty industry has skyrocketed in popularity in recent years, making it one of the most competitive markets out there. With an annual growth rate of 4.75%, total revenue of the beauty industry is expected to top $716 billion by 2025. Nowadays, customers have the ability to find a brand that is best suited to fit their personal needs.