Latest Posts

3 ways Brand Ambassadors will save the eCommerce industry

If industry news and LinkedIn marketing gurus are anything to go by, DTC is dying.

April 20, 2022

The Influencer is dead. Long live the Community.

The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about authentic storytelling for brands that want their message to not only be heard, but trusted and actioned.

December 17, 2021

UK Brand Advocacy Report 2022: The Top 30 D2C Brands

 

Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.

This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts. 

December 14, 2021

The Brand Advocacy Workbook + Walkthrough

Trust in traditional marketing is falling drastically. Less than 4% of people trust influencer marketing, and the increasingly high cost/low return of performance marketing is leaving much to be desired. As a result, more and more marketers are looking for ways to grow their brands organically. 

December 8, 2021

5 Successful Loyalty Program Examples in the Beauty Industry

The beauty industry has skyrocketed in popularity in recent years, making it one of the most competitive markets out there. With an annual growth rate of 4.75%, total revenue of the beauty industry is expected to top $716 billion by 2025. Nowadays, customers have the ability to find a brand that is best suited to fit their personal needs.

December 3, 2021

Sack Friday? Why Black Friday Is A Dying Holiday

Black Friday has been a staple in companies' marketing strategies for several years - until now.  Recently, a lot of brands have been rethinking their involvement in the profit-led holiday, and found ways to re-position their relationship with it. Why do this? The reason's threefold: planet, perceived brand value and profit.  

November 24, 2021

The 4 Influencer Types: Does Size Really Matter?

We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know what Influencers are about, what's not always clear to is the difference between the four types of influencers that exist.

November 19, 2021

The Pros and Cons of Community Marketing

Community marketing is a concept that every brand’s heard of, but not every brand implements. If you are struggling to build a business case for integrating community marketing into your strategy, look no further. We’ve weighed up the pros and cons to help show you should have it as part of your strategy, and what you need to consider when putting it into action.

November 12, 2021

Trends: The Return of Brand Marketing and a New Era of Advocacy

2020 has pulled the chair out from underneath seasoned marketers that entered the year with swelling budgets and confident growth strategies. Advertising budgets have deflated, retail activity has plummeted and the fight for brand loyalty has only become more competitive. The interesting element of these shifts is that the economics of a COVID-conscious world did not create them, it only accelerated them. 

September 16, 2020

5 VIP Programs That Drive Exceptional Customer Experiences

Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61 percent of consumers are willing to switch brands purely based on receiving a better customer experience, and average, satisfactory experiences are simply not enough. 

May 22, 2020

How to Build Customer Loyalty & Retention Through the Post Purchase Experience

Customer loyalty and retention in eCommerce is becoming more difficult than ever. Customers are now much more fine-tuned to a brand’s user experience, as the abundance of choice in brands & retailers makes changing loyalties easy. One survey shows 61 percent of consumers are willing to switch brands for a better customer experience.

March 25, 2020

Everything You Need to Know About Community Based Marketing (Including Tactics and Examples)

One of the most significant trends in business is the rapid change of customer expectations when it comes to interactions with brands. According to Salesforce’s State of the Connected Customer report, “84 percent of customers say being treated like a person, not a number, is very important to winning their business.” Therefore, customers are not only seeking a great product, but an authentic human connection with both the brand and their community of customers. They are increasingly seeing their buying decisions as reflections of their identities as well as the communities they belong to. 

March 16, 2020