Brand Advocate vs Brand Ambassador: What's the Difference?
If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help.
5 Successful Loyalty Program Examples in the Beauty Industry
The beauty industry has skyrocketed in popularity in recent years, making it one of the most competitive markets out there. With an annual growth rate of 4.75%, total revenue of the beauty industry is expected to top $716 billion by 2025. Nowadays, customers have the ability to find a brand that is best suited to fit their personal needs.
5 VIP Programs That Drive Exceptional Customer Experiences
Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61 percent of consumers are willing to switch brands purely based on receiving a better customer experience, and average, satisfactory experiences are simply not enough.
Best VIP Membership & Rewards Platforms for Shopify
The best brands of the last decade have grown through a strong passionate following, which has led to organic word-of-mouth and high retention. This combination allows brands to organically grow their following quickly and cost effectively.
How To Build Customer Loyalty & Retention | Post Purchase Experience
Customer loyalty and retention in eCommerce is becoming more difficult than ever. Customers are now much more fine-tuned to a brand’s user experience, as the abundance of choice in brands & retailers makes changing loyalties easy. One survey shows 61 percent of consumers are willing to switch brands for a better customer experience.
How Can You Supercharge the Growth of Your Fashion Brand?
We live in an era of intensive competition and outrageous opportunity. In the fashion industry, the internet still feels like a gold race. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels. Many of the industry lost on the high street has been picked up by fast-growing online brands: like Asos, Missguided, and Farfetch. However, growing in this environment is hardly easy, by 2014, the internet had over 12 million eCommerce stores live, with some of these stores representing the fastest growing brands in the sector. Many successful brick and mortar stores have also turned to the internet to try to engage customers and increase profits.