Latest Posts

How Sculpted By Aimee’s advocacy program crossed 1k+ members in its first month

Sculpted by Aimee is a rapidly growing cosmetics brand founded in 2016 by Makeup Artist Aimee Connolly.

February 13, 2024

Social Affiliates vs Brand Ambassadors: what's the difference?

Brand Ambassadors’ and ‘Social Affiliates’ are two different types of advocates a brand can activate, to drive awareness or revenue and thereby increase customer acquisition. They are both incredibly valuable, but their actions essentially fulfil distinct objectives. 

November 17, 2023

What are Social Affiliates?

In 2024, global affiliate marketing spend is expected to soar to $15.7 billion. Brands are becoming more reliant on this channel because it delivers 15-30% of eCommerce sales annually. 

November 16, 2023

The TikTok Playbook: Winning Strategies, Shop Secrets & Insider Growth Tactics

Every brand builder has a burning question… How do I ignite growth on TikTok in 2023? This episode of the Building Brand Advocacy podcast unveils a treasure trove of insider insights, including the answers you’ve been waiting for.

October 10, 2023

The top fashion and beauty social media trends to try this week

Duel's Trendwatch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.

September 26, 2023

The Reinvention of TOMS: Unleashing Impact As a Purpose-Driven Brand

What do you get when you blend entrepreneurship, innovation, and a dash of magic? The answer is TOMS. This remarkable brand has derived a unique formula for success, combining the essence of generosity with the appeal of comfortable shoes while infusing it all with glamor.

September 26, 2023

The top fashion and beauty social media trends to try this week

Duel's Trend watch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.

August 10, 2023

Richard Chapple, ex CMO of Gymshark, on the secrets to building 3x Billion dollar brands

What makes brands like GymShark so phenomenal? According to Richard Chapple, it all comes down to three things: timing, hard work, and bravery.

August 10, 2023

The Key to Building Brand Advocacy: Turning Customers into Superfans with Tony Drockton, Founder of Hammitt

Building a strong brand is essential for long-term success in any industry. According to Tony Drockton, one crucial aspect of brand building is turning ordinary customers into passionate superfans who not only make repeat purchases but also become advocates for your brand - the epitome of customer loyalty.

July 28, 2023

Trust & The Economics of (True) Advocacy

True influence is about trust. 

Modern consumers are struggling to identify which sources they can trust, and which sources are simply a brand trying to push their message in an inauthentic way. 

On social media, for example, research conducted by Grey and YouGov found that a staggering 96% of consumers don’t trust what influencers say.

July 28, 2023

Tackling Threads: Navigating a game plan for Instagram's newest platform

On July 5th, Meta released Threads into the World. Its arrival came after months of anticipation, it’s the fastest app to hit 100 million downloads, and later blew past 150 million which came as a surprise to almost everyone involved. So it’s no surprise it’s the talk of all marketing teams and left everyone a little confused as to what they are meant to do with this new social media platform.

July 24, 2023

How brands thrive through connection to drive long term brand loyalty

Welcome to the era of Social Commerce.

The Social Commerce landscape has become an integral part of our lives. It has revolutionised the way we connect, communicate, and consume information. It has made us all creators.

June 22, 2023