The top fashion and beauty social media trends to try this week

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Duel's Trend watch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.

Your guide:

On the rise
Staying steady
Blink & you'll miss it

‘Never Don’t Want Coffee’

  • Coffee + cool clothes = a match everyone loves.
  • Use this spoken audio to showcase an on-the-go outfit while holding coffee, or replace ‘coffee’ with any staple your brand is known for.
  • Currently used on less than 100 videos.

Peggy Gou x Crystal Waters

  • Ian Asher is back with another remix, perfect for making products pop.
  • Pair this feel-good track with swatch comparisons, beauty close-ups, and street-style shots.
  • Currently used on 20.5k videos.

’The Meaning of Your Name’

  • This trend has mostly focused on creators, but it's not too late for brands to tap in.
  • The audio asks you to “introduce yourself as the meaning of your name” – the perfect opportunity to share the actual meaning of your brand’s name, or entertain. Introduce yourself as “the reason your jewelry box is overflowing” or “your next pay-day treat”. 
  • Currently used on 62.9k videos.

Strawberry Make-Up

  • Hailey Beiber’s at it again. Forget glazed donut beauty, it’s all about getting the strawberry look. Match the audio Hailey’s gone for or use your own, it’s all welcome here.
  • Walk your followers through how to get the strawberry make-up look using your products if you’re in skincare or beauty, or show matching looks with your brand’s clothes or jewelry.
  • Currently used on 23.9k videos.

‘Am I Saying You Copied Me?’ Yes.

  • Fashion brands, this one’s for you. Audio from the latest season of The Kardashians sees Kim calling out Kourtney for copycatting her.
  • Use the audio to show a comparison of your original products with newer versions, or to highlight a trend you’ve started – showing your original brand photos followed by quick cuts of customer UGC.
  • Currently used on 19.7k videos.

The Look Deserves A Low-Five

  • If you’ve got couples, friends or collaborative creator groups wearing your products, this trend is your UGC’s time to shine.
  • Have the two or more folks featured in the video low-five to the beat. Each time, their outfits, make-up looks, or accessories will change – showing a range of products, perfectly timed.
  • Currently used on 154.1k videos.

Stay tuned for the next edition, where we'll dive headfirst into the latest trends that are redefining the fashion and beauty landscape. Duel's Trend watch is your ultimate compass, so you can say goodbye to the mundane search grind.


Brand Building Social Commerce social media trends