If your customers are passionate about your brand, a Customer Advocacy Program is the best way to grow organically and authentically

Duel powers Customer Advocacy Programs for brands. Each one is a bespoke multi-dimensional rewards program that harnesses an advocate’s brand passion and rewards them for supporting, recommending, creating content and buying more. 

 

Customer Advocacy Programs | Movements | Fan Clubs | Brand Membership | VIP | Loyalty 2.0 | Crowdfunder Programs
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Fully branded customer web portal

Each Advocacy Program is powered by a portal on your website for members to collaborate and interact with the brand and receive rewards. In the portal they can:

  • Complete challenges, tasks and activities
  • Drive and track loyalty and purchases
  • Refer friends and track sales
  • Create and upload content
  • Complete surveys, forms, polls and market research questionnaires
  • Level up through tiers and receive perks, vouchers, promos and rewards
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Drive behaviour with challenges

The portal allows you to set members challenges and tasks for anything imaginable

  • Over 100 different challenge variables
  • Control which advocates complete which activities and provide comprehensive guidance and requirements 
  • Built in contracting, permission and legal frameworks
  • Plugins allows your brand to integrate other activities and tools

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Membership & behavioural rewards system

Each program can have a reward mechanism bespoke to your unique customers and their needs

  • Membership club or ‘airline style’ tier systems allow rewards and perks to be distributed automatically
  • Segment customers by passion points and specific behaviours
  • Exclusive sales for different groups or tiers of members, allowing for controlled discounting and inventory management

 

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Effortless management and integration combined with world-class strategy & support

Each Customer Program is custom designed by Duel’s team of Advocacy Specialists to your brands unique requirements and built on the Duel Platform

  • Integrate across eCommerce, in-store, CRM, CMS and more
  • Bespoke API options and extensive mid-market and enterprise platform integration list
  • Duel’s ‘Pilot’ integration option means you can integrate in a day, and have a program live in weeks
  • Managed service, community management and moderation services available 

Advocacy across the customer journey

The Duel Platform ties together every kind of customer advocacy activity into a cohesive and flexible system.

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Acquire Customers

Duel-Increase-Sales

Convert Customers

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Understand Customers

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Retain Customers

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Acquire customers: Referrals

Drive word-of-mouth at scale with referrals

  • Personalised referral codes for each customer
  • Integrated tracking system to track revenue and conversion rates
  • Advanced fraud detection
  • Deliver promos and vouchers directly through the Advocacy Program
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Acquire customers: Social posting

Turn your customers into a brand building machine on social by rewarding them for posting to their favourite network

  • Instagram and Facebook integrations track and reward all posts
  • Automatically get content rights and permissions
  • Push videos to YouTube and Vimeo
  • Support for all popular social networks
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Convert customers: User generated content

Duel’s UGC functionality drives the creation of tens of thousands of images and automatically moderates, ranks and tags them 

  • Generate ten times as much content as conventional ‘social scraping’ UGC tools
  • Spotlight customer stories across all your channels, with rights and permissions automatically granted
  • Power product galleries across hundreds of product pages to drive up eCommerce conversion
  • Patented UGC engine with gallery integrations for eCommerce
  • AI-driven content moderation and ranking system
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Understand customers: Data, insights and feedback engine

Duel has full market research and survey functionality baked in

  • Capture feedback and customer stories to drive insights
  • Request fine-tuned information from customers to solve specific problems
  • Detailed insights with hundreds of data points, CSV downloads and API integration
  • Generate reviews on popular platforms including Trustpilot and Google Reviews 
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Retain customers: Modernised loyalty system

Retain your customers to buy again and again with sophisticated offers, rewards and exclusivity

  • Automatic points and prizes for every dollar spent 
  • Reward behaviour both digital and in-store
  • Sophisticated offers, discounting and promo management to drive customers to buy again
  • Use tiers, membership, exclusivity,  early access and experiential rewards to drive purchases
  • Increase margin with smart discounting and reduce reliance on seasonal sales 

 

See the platform in action

Get in Touch
You can find us at

London
Unit 103, 65 Glasshill Street, London, SE1 0QR

Bristol
Runway East, 1 Victoria St, Bristol, BS1 6AA

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