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How Sculpted By Aimee’s advocacy program crossed 1k+ members in its first month
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Sculpted by Aimee is a rapidly growing cosmetics brand founded in 2016 by Makeup Artist Aimee Connolly.
After years of experience working within the industry, Aimee felt passionate about creating products that she felt were missing from the market - all in line with her ethos of making makeup easier.
This ethos also led to working with Duel, and the Sculpted Squad program was born.
Recognising that Sculpted superfans were talking about them online already, it was time to transform this advocacy into a powerful brand awareness machine. One that could make makeup easier for thousands of people.
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What the brand needed
"Committed to providing the best experience for our community of fans, we wanted to reward their advocacy as well as encourage more of it, increasing brand awareness and customer acquisition in the process.
Building a channel we can nurture consistently, measure and grow has enabled us to do just that. With Duel's help, our program has grown to over 1000 members across the EU and UK in just one month since its launch."
Saoirse Wynne, PR at Sculpted By Aimee
This cruelty-free beauty brand believes looking and feeling our best shouldn't take hours to achieve, and are all about simplifying their makeup routines while evoking your inner glowing goddess in everything they do.
Their program came to life following a thorough consultation process, where Duel delved into brand values such as the ones mentioned above, and explored what their authentic community should look like.
The application-based program targets social creators, micro-influencers, experts and industry professionals in their existing customer base, who already love and advocate for the brand.
How the Sculpted Squad program works
By completing tasks and progressing through tiers, members unlock commission opportunities, discounts, product vouchers as well as other rewards.
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As a member of the Sculpted Squad community, advocates also benefit from VIP treatment not available to anyone else. This includes:
When members log into the Sculpted Squad program they see:
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Sculpted By Aimee has tapped into individuals who genuinely love their products - providing them with opportunities and incentives to authentically tell the brand story with them.
The results speak for themselves. Within just 30 days of their program launching, over 1000 members joined.
As traditional marketing becomes increasingly less effective and more competitive, building a revenue-driving community that will convert more customers for you is vital.
