Latest Posts

Social Affiliates vs Brand Ambassadors: what's the difference?

Brand Ambassadors’ and ‘Social Affiliates’ are two different types of advocates a brand can activate, to drive awareness or revenue and thereby increase customer acquisition. They are both incredibly valuable, but their actions essentially fulfil distinct objectives. 

November 17, 2023

What are Social Affiliates?

In 2024, global affiliate marketing spend is expected to soar to $15.7 billion. Brands are becoming more reliant on this channel because it delivers 15-30% of eCommerce sales annually. 

November 16, 2023

The Swarovski Crystal Society makes an estimated $27m in membership fees alone. Here’s how.

Swarovski is one of the biggest luxury brands on the planet, reporting a staggering $1.9bn in sales for 2022

August 29, 2023

How brands thrive through connection to drive long term brand loyalty

Welcome to the era of Social Commerce.

The Social Commerce landscape has become an integral part of our lives. It has revolutionised the way we connect, communicate, and consume information. It has made us all creators.

June 22, 2023

Brand Advocate vs Brand Ambassador: What's the Difference?

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

November 22, 2022

Word of Mouth Marketing Examples That Made All the Difference

Marketers and entrepreneurs dream of the days they see their campaign costs plunge and their growth rate skyrocket through word of mouth from customers and advocates.

March 4, 2020