Latest Posts

What if the key to long-term brand success wasn’t about reaching more people, but building deeper connections with the right ones?

At The Drum Predictions 2025, Duel’s Head of Category & Content, and co-host of the Building Brand Advocacy Podcast, Verity Hurd, took the stage to break down why Advocacy should be every marketer’s next obsession.

In a landscape where social engagement is plummeting, the brands that thrive will be the ones that turn customers into champions.

Every brand builder has a burning question… How do I ignite growth on TikTok in 2023? This episode of the Building Brand Advocacy podcast unveils a treasure trove of insider insights, including the answers you’ve been waiting for.

When you think of branding, what comes to your mind first?

Is it the vibrant logos or memorable slogans?

While these undoubtedly play a crucial role, at its core, branding is about forging an unshakeable trust with your audience; it's about creating a continuing bond that goes beyond a transaction or a brief interaction.

Behind every brand's success, there is a narrative; a story that captures hearts and influences decisions. Even brands as iconic as MAC, Calvin Klein, and Inkbox owe their monumental success to the strength of their narrative and the advocates who champion it.

Brands like Peloton, Harley Davidson, Apple, and Nike all have one thing in common: their undivided focus on communities.

Influencer marketing is a hot topic, but the various names and types of influencers/advocates can get very confusing. Luckily, Paul is here to clear up the confusion.

The luxury beauty sector is exploding.

Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.

In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers. 

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know what Influencers are about, what's not always clear to is the difference between the four types of influencers that exist.

The power of User Generated Content is being realised more and more by brands and retailers across the world as it lets them drive engagement and advertise in a more authentic way. UGC provides an alternative to broadcasting, which proves ineffective to the unreceptive modern audience. Millennials trust UGC 50% more than content they read that comes directly from a brand (crowdtap), making it a tool which holds huge potential for brands and agencies.