Latest Posts

Brand Advocate vs Brand Ambassador: What's the Difference?

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

November 22, 2022

The Influencer is dead. Long live the Community.

The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about authentic storytelling for brands that want their message to not only be heard, but trusted and actioned.

December 17, 2021

The 4 Influencer Types: Does Size Really Matter?

We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know what Influencers are about, what's not always clear to is the difference between the four types of influencers that exist.

November 19, 2021

Worst UGC Fails

The power of User Generated Content is being realised more and more by brands and retailers across the world as it lets them drive engagement and advertise in a more authentic way. UGC provides an alternative to broadcasting, which proves ineffective to the unreceptive modern audience. Millennials trust UGC 50% more than content they read that comes directly from a brand (crowdtap), making it a tool which holds huge potential for brands and agencies.

June 13, 2017
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