The TikTok Playbook: Winning Strategies, Shop Secrets & Insider Growth Tactics
Every brand builder has a burning question… How do I ignite growth on TikTok in 2023? This episode of the Building Brand Advocacy podcast unveils a treasure trove of insider insights, including the answers you’ve been waiting for.
Dominate the Market: How to Activate the Influencers in Your Brand Network
When you think of branding, what comes to your mind first?
Is it the vibrant logos or memorable slogans?
While these undoubtedly play a crucial role, at its core, branding is about forging an unshakeable trust with your audience; it's about creating a continuing bond that goes beyond a transaction or a brief interaction.
MAC, Calvin Klein, & Inkbox: Crafting Authentic Narratives for Powerhouse Brands
Behind every brand's success, there is a narrative; a story that captures hearts and influences decisions. Even brands as iconic as MAC, Calvin Klein, and Inkbox owe their monumental success to the strength of their narrative and the advocates who champion it.
Scaling Influence to Drive Marketing Efficiency for Luxury Beauty Brands
The luxury beauty sector is exploding.
Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.
From Followers To Advocates: Successful Fashion Brand Ambassador Programs
In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers.
Brand Advocate vs Brand Ambassador: What's the Difference?
If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help.
The 4 Influencer Types: Does Size Really Matter?
We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know what Influencers are about, what's not always clear to is the difference between the four types of influencers that exist.
Worst UGC Fails
The power of User Generated Content is being realised more and more by brands and retailers across the world as it lets them drive engagement and advertise in a more authentic way. UGC provides an alternative to broadcasting, which proves ineffective to the unreceptive modern audience. Millennials trust UGC 50% more than content they read that comes directly from a brand (crowdtap), making it a tool which holds huge potential for brands and agencies.