Brand Advocate vs Brand Ambassador: What's the Difference?
If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help.
The 4 Influencer Types: Does Size Really Matter?
We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know what Influencers are about, what's not always clear to is the difference between the four types of influencers that exist.
Worst UGC Fails
The power of User Generated Content is being realised more and more by brands and retailers across the world as it lets them drive engagement and advertise in a more authentic way. UGC provides an alternative to broadcasting, which proves ineffective to the unreceptive modern audience. Millennials trust UGC 50% more than content they read that comes directly from a brand (crowdtap), making it a tool which holds huge potential for brands and agencies.