Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61… Read more

One of the most significant trends in business is the rapid change of customer expectations when it comes to interactions with brands. According to… Read more

Back in 2008, Kevin Kelly, the founder of Wired Magazine and all-round future gazer, wrote an essay called ‘1,000 True Fans’ on how an individual,… Read more

Throughout history, human beings have made important decisions based on the trust they put in their friends, families and networks. It started with… Read more

We are truly excited to introduce our new Lead Brand and Community Consultant: Jaclyn Crocker.  Read more

People believe in marketing less than any other time in history as customers continue to lose trust in many brands and trends. A recent study by… Read more

The concept of building a brand through advocacy is still novel to most marketers, with many doubting the ability to gain returns or run advocacy… Read more

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