5 Successful Brand Ambassador Program Examples (incl. Lululemon, Red Bull, Harley Davidson)
In 2021, eCommerce has become highly competitive., with an estimated 24 million stores live worldwide. Although this competition makes online growth difficult, some brands are able to expand quickly and easily. How do they do this?
UK Brand Advocacy Report 2022: The Top 30 D2C Brands
Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.
This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts.
The Brand Advocacy Workbook + Walkthrough
Trust in traditional marketing is falling drastically. Less than 4% of people trust influencer marketing, and the increasingly high cost/low return of performance marketing is leaving much to be desired. As a result, more and more marketers are looking for ways to grow their brands organically.
5 VIP Programs That Drive Exceptional Customer Experiences
Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61 percent of consumers are willing to switch brands purely based on receiving a better customer experience, and average, satisfactory experiences are simply not enough.
Everything You Need to Know About Community Based Marketing (Including Tactics and Examples)
One of the most significant trends in business is the rapid change of customer expectations when it comes to interactions with brands. According to Salesforce’s State of the Connected Customer report, “84 percent of customers say being treated like a person, not a number, is very important to winning their business.” Therefore, customers are not only seeking a great product, but an authentic human connection with both the brand and their community of customers. They are increasingly seeing their buying decisions as reflections of their identities as well as the communities they belong to.
Paul Archer: Are super fans the secret to brand building in 2020?
Back in 2008, Kevin Kelly, the founder of Wired Magazine and all-round future gazer, wrote an essay called ‘1,000 True Fans’ on how an individual, band, artist or craft person only needs 1,000 true fans to make a living.
What is Brand Advocacy?
Throughout history, human beings have made important decisions based on the trust they put in their friends, families and networks. It started with villagers relying on localized information, trusting their neighbours to find the best bakers or carpenters in the area. Marketers were held accountable by the reputation they could build amongst their customers, and as a result, they needed to provide a certain level of service to compete.
How to Build a Brand Advocacy Program
People believe in marketing less than any other time in history as customers continue to lose trust in many brands and trends. A recent study by media agency UM found only 4% of people trust influencers on social media, and paid acquisition costs are rising even as conversion rates drop. The harsh reality is that modern marketers are investing more in paid channels with less returns.
5 Excellent Examples of Brand Advocacy Programs in 2022
The concept of building a brand through advocacy is still novel to most marketers, with many doubting the ability to gain returns or run advocacy strategies efficiently. Thankfully, there are many examples of successful programs that show brand advocacy's impact on both customers and the bottom line.