Latest Posts

Dominate the Market: How to Activate the Influencers in Your Brand Network

When you think of branding, what comes to your mind first?

Is it the vibrant logos or memorable slogans?

While these undoubtedly play a crucial role, at its core, branding is about forging an unshakeable trust with your audience; it's about creating a continuing bond that goes beyond a transaction or a brief interaction.

September 20, 2023

MAC, Calvin Klein, & Inkbox: Crafting Authentic Narratives for Powerhouse Brands

Behind every brand's success, there is a narrative; a story that captures hearts and influences decisions. Even brands as iconic as MAC, Calvin Klein, and Inkbox owe their monumental success to the strength of their narrative and the advocates who champion it.

September 13, 2023

Red Bull, Harley Davidson & Peloton : How they Built a Community to Avoid Being a Commodity

Brands like Peloton, Harley Davidson, Apple, and Nike all have one thing in common: their undivided focus on communities.

September 5, 2023

From Ganni Girls to the Oaf World: How to Transform Buyers into Believers ft. Daisy Morris

Audience VS Community

A never-ending love-hate story between the two.

Yes, they're different, but could you pick out the specific differences?

You see, in the massive flood of content today, building authentic human connections is key to standing out. 

Generally speaking, an audience is more passive, while a community is a tight-knit group of passionately loyal supporters.

August 31, 2023

Creators, Ambassadors, & Affiliates: Know your Advocates from your Influencers

Influencer marketing is a hot topic, but the various names and types of influencers/advocates can get very confusing. Luckily, Paul is here to clear up the confusion.

August 23, 2023

Scaling Influence to Drive Marketing Efficiency for Luxury Beauty Brands

The luxury beauty sector is exploding.

Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.

August 18, 2023

Richard Chapple, ex CMO of Gymshark, on the secrets to building 3x Billion dollar brands

What makes brands like GymShark so phenomenal? According to Richard Chapple, it all comes down to three things: timing, hard work, and bravery.

August 10, 2023

The Key to Building Brand Advocacy: Turning Customers into Superfans with Tony Drockton, Founder of Hammitt

Building a strong brand is essential for long-term success in any industry. According to Tony Drockton, one crucial aspect of brand building is turning ordinary customers into passionate superfans who not only make repeat purchases but also become advocates for your brand - the epitome of customer loyalty.

July 28, 2023

Trust & The Economics of (True) Advocacy

True influence is about trust. 

Modern consumers are struggling to identify which sources they can trust, and which sources are simply a brand trying to push their message in an inauthentic way. 

On social media, for example, research conducted by Grey and YouGov found that a staggering 96% of consumers don’t trust what influencers say.

July 28, 2023

From Followers To Advocates: Successful Fashion Brand Ambassador Programs

In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers. 

June 28, 2023

5 Trends Every Brand Builder Needs to Know

It’s no secret that 2023 is going to be a challenging year for many brands – with a recession looming and the worst cost of living crisis for generations, consumer spending habits are changing and brands will undoubtedly be impacted.

February 16, 2023

What is Social Commerce and How Can Brands Take Advantage?

Social Commerce sounds pretty self-explanatory, right? But it is not just limited to, as a quick Google search may lead you to believe, the ability to make a purchase through a social platform or the act of buying and selling products and services through social media. 

February 2, 2023