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5 Ways Brand Advocacy Can Benefit You
No matter what type of brand you’re building, there’s plenty of ways brand advocacy can benefit you. Brand advocacy refers to any behaviour that involves a customer supporting or recommending the brand that they love. If you’re not sure about how brand advocacy programs work, discover our guide, How to Build a Brand Advocacy Program.
The Brand Advocacy Workbook + Walkthrough
Trust in traditional marketing is falling drastically. Less than 4% of people trust influencer marketing, and the increasingly high cost/low return of performance marketing is leaving much to be desired. As a result, more and more marketers are looking for ways to grow their brands organically.
How to Build a Brand Advocacy Program
People believe in marketing less than any other time in history as customers continue to lose trust in many brands and trends. A recent study by media agency UM found only 4% of people trust influencers on social media, and paid acquisition costs are rising even as conversion rates drop. The harsh reality is that modern marketers are investing more in paid channels with less returns.