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It’s no secret that 2023 is going to be a challenging year for many brands – with a recession looming and the worst cost of living crisis for generations, consumer spending habits are changing and brands will undoubtedly be impacted.

Social Commerce sounds pretty self-explanatory, right? But it is not just limited to, as a quick Google search may lead you to believe, the ability to make a purchase through a social platform or the act of buying and selling products and services through social media. 

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

In a world of ads and influencers, and having the ability to read and publish reviews in a matter of seconds, it’s more difficult than ever to get your brand to stand out from the crowd no matter how brilliant your brand is. This is where brand advocates can help. 

Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.

This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts. 

2020 has pulled the chair out from underneath seasoned marketers that entered the year with swelling budgets and confident growth strategies. Advertising budgets have deflated, retail activity has plummeted and the fight for brand loyalty has only become more competitive. The interesting element of these shifts is that the economics of a COVID-conscious world did not create them, it only accelerated them. 

Throughout history, human beings have made important decisions based on the trust they put in their friends, families and networks. It started with villagers relying on localized information, trusting their neighbours to find the best bakers or carpenters in the area. Marketers were held accountable by the reputation they could build amongst their customers, and as a result, they needed to provide a certain level of service to compete.

We are truly excited to introduce our new Lead Brand and Community Consultant: Jaclyn Crocker. 

The concept of building a brand through advocacy is still novel to most marketers, with many doubting the ability to gain returns or run advocacy strategies efficiently. Thankfully, there are many examples of successful programs that show brand advocacy's impact on both customers and the bottom line.