Social Affiliates vs Brand Ambassadors: what's the difference?
‘Brand Ambassadors’ and ‘Social Affiliates’ are two different types of advocates a brand can activate, to drive awareness or revenue and thereby increase customer acquisition. They are both incredibly valuable, but their actions essentially fulfil distinct objectives.
The TikTok Playbook: Winning Strategies, Shop Secrets & Insider Growth Tactics
Every brand builder has a burning question… How do I ignite growth on TikTok in 2023? This episode of the Building Brand Advocacy podcast unveils a treasure trove of insider insights, including the answers you’ve been waiting for.
The Reinvention of TOMS: Unleashing Impact As a Purpose-Driven Brand
What do you get when you blend entrepreneurship, innovation, and a dash of magic? The answer is TOMS. This remarkable brand has derived a unique formula for success, combining the essence of generosity with the appeal of comfortable shoes while infusing it all with glamor.
Dominate the Market: How to Activate the Influencers in Your Brand Network
When you think of branding, what comes to your mind first?
Is it the vibrant logos or memorable slogans?
While these undoubtedly play a crucial role, at its core, branding is about forging an unshakeable trust with your audience; it's about creating a continuing bond that goes beyond a transaction or a brief interaction.
MAC, Calvin Klein, & Inkbox: Crafting Authentic Narratives for Powerhouse Brands
Behind every brand's success, there is a narrative; a story that captures hearts and influences decisions. Even brands as iconic as MAC, Calvin Klein, and Inkbox owe their monumental success to the strength of their narrative and the advocates who champion it.
From Ganni Girls to the Oaf World: How to Transform Buyers into Believers ft. Daisy Morris
Audience VS Community
A never-ending love-hate story between the two.
Yes, they're different, but could you pick out the specific differences?
You see, in the massive flood of content today, building authentic human connections is key to standing out.
Generally speaking, an audience is more passive, while a community is a tight-knit group of passionately loyal supporters.
Scaling Influence to Drive Marketing Efficiency for Luxury Beauty Brands
The luxury beauty sector is exploding.
Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.
The Key to Building Brand Advocacy: Turning Customers into Superfans with Tony Drockton, Founder of Hammitt
Building a strong brand is essential for long-term success in any industry. According to Tony Drockton, one crucial aspect of brand building is turning ordinary customers into passionate superfans who not only make repeat purchases but also become advocates for your brand - the epitome of customer loyalty.