Dominate the Market: How to Activate the Influencers in Your Brand Network
When you think of branding, what comes to your mind first?
Is it the vibrant logos or memorable slogans?
While these undoubtedly play a crucial role, at its core, branding is about forging an unshakeable trust with your audience; it's about creating a continuing bond that goes beyond a transaction or a brief interaction.
MAC, Calvin Klein, & Inkbox: Crafting Authentic Narratives for Powerhouse Brands
Behind every brand's success, there is a narrative; a story that captures hearts and influences decisions. Even brands as iconic as MAC, Calvin Klein, and Inkbox owe their monumental success to the strength of their narrative and the advocates who champion it.
From Ganni Girls to the Oaf World: How to Transform Buyers into Believers ft. Daisy Morris
Audience VS Community
A never-ending love-hate story between the two.
Yes, they're different, but could you pick out the specific differences?
You see, in the massive flood of content today, building authentic human connections is key to standing out.
Generally speaking, an audience is more passive, while a community is a tight-knit group of passionately loyal supporters.
Scaling Influence to Drive Marketing Efficiency for Luxury Beauty Brands
The luxury beauty sector is exploding.
Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.
The Key to Building Brand Advocacy: Turning Customers into Superfans with Tony Drockton, Founder of Hammitt
Building a strong brand is essential for long-term success in any industry. According to Tony Drockton, one crucial aspect of brand building is turning ordinary customers into passionate superfans who not only make repeat purchases but also become advocates for your brand - the epitome of customer loyalty.
Trust & The Economics of (True) Advocacy
True influence is about trust.
Modern consumers are struggling to identify which sources they can trust, and which sources are simply a brand trying to push their message in an inauthentic way.
On social media, for example, research conducted by Grey and YouGov found that a staggering 96% of consumers don’t trust what influencers say.
From Followers To Advocates: Successful Fashion Brand Ambassador Programs
In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers.
What is Social Commerce and How Can Brands Take Advantage?
Social Commerce sounds pretty self-explanatory, right? But it is not just limited to, as a quick Google search may lead you to believe, the ability to make a purchase through a social platform or the act of buying and selling products and services through social media.