Trust & The Economics of (True) Advocacy
True influence is about trust.
Modern consumers are struggling to identify which sources they can trust, and which sources are simply a brand trying to push their message in an inauthentic way.
On social media, for example, research conducted by Grey and YouGov found that a staggering 96% of consumers don’t trust what influencers say.
From Followers To Advocates: Successful Fashion Brand Ambassador Programs
In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers.
What is Social Commerce and How Can Brands Take Advantage?
Social Commerce sounds pretty self-explanatory, right? But it is not just limited to, as a quick Google search may lead you to believe, the ability to make a purchase through a social platform or the act of buying and selling products and services through social media.
Brand Advocate vs Brand Ambassador: What's the Difference?
If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help.
5 Ways Brand Advocacy Can Benefit You
No matter what type of brand you’re building, there’s plenty of ways brand advocacy can benefit you. Brand advocacy refers to any behaviour that involves a customer supporting or recommending the brand that they love. If you’re not sure about how brand advocacy programs work, discover our guide, How to Build a Brand Advocacy Program.
What is a Brand Advocate and How Do You Find Them?
In a world of ads and influencers, and having the ability to read and publish reviews in a matter of seconds, it’s more difficult than ever to get your brand to stand out from the crowd no matter how brilliant your brand is. This is where brand advocates can help.
UK Brand Advocacy Report 2022: The Top 30 D2C Brands
Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.
This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts.
The Brand Advocacy Workbook + Walkthrough
Trust in traditional marketing is falling drastically. Less than 4% of people trust influencer marketing, and the increasingly high cost/low return of performance marketing is leaving much to be desired. As a result, more and more marketers are looking for ways to grow their brands organically.
Trends: The Return of Brand Marketing and a New Era of Advocacy
2020 has pulled the chair out from underneath seasoned marketers that entered the year with swelling budgets and confident growth strategies. Advertising budgets have deflated, retail activity has plummeted and the fight for brand loyalty has only become more competitive. The interesting element of these shifts is that the economics of a COVID-conscious world did not create them, it only accelerated them.
What is Brand Advocacy?
Throughout history, human beings have made important decisions based on the trust they put in their friends, families and networks. It started with villagers relying on localized information, trusting their neighbours to find the best bakers or carpenters in the area. Marketers were held accountable by the reputation they could build amongst their customers, and as a result, they needed to provide a certain level of service to compete.