Latest Posts

Ambassador Storefronts? The future of community-driven retail

Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by evolving innovative ways of engaging with their customer base. Their not-so-secret weapon? Leveraging thousands of brand ambassadors using Ambassador Storefronts - an innovative way for brands to work with their fans to sell products on their behalf to their friends, family, and followers.

November 5, 2021

Introducing Duel's Stellar Brand Consultant Jaclyn Crocker

We are truly excited to introduce our new Lead Brand and Community Consultant: Jaclyn Crocker

February 12, 2020

7 Effective Examples of Brand Community Hashtags

It is becoming more and more essential to build a brand community. Not only is it beneficial for market research, but essential to drive brand loyalty and social media growth. For example, a study by the University of Michigan found that customers spent 19 percent more after joining the brand’s online community. In terms of marketing, 96% of companies see the value that customer collaboration presents for the marketing department and 80% of consumers say that authenticity of content influences them to follow a brand.

January 30, 2019

Merchandise matters

It was recently announced that Neymar is now the most expensive player in the world, taking home an almost unspendable and record breaking  £500,000-a-week.

August 8, 2017

Retail is dead. Long live the Retail disruptors.

Retail Armageddon. Retail Apocalypse. The demise of retail. It’s a story worthy of high drama headlines.

June 14, 2017