The Pros and Cons of Community Marketing
Community marketing is a concept that every brand’s heard of, but not every brand implements. If you are struggling to build a business case for integrating community marketing into your strategy, look no further. We’ve weighed up the pros and cons to help show you should have it as part of your strategy, and what you need to consider when putting it into action.
What is Brand Advocacy?
Throughout history, human beings have made important decisions based on the trust they put in their friends, families and networks. It started with villagers relying on localized information, trusting their neighbours to find the best bakers or carpenters in the area. Marketers were held accountable by the reputation they could build amongst their customers, and as a result, they needed to provide a certain level of service to compete.