Latest Posts

Influencer marketing is a hot topic, but the various names and types of influencers/advocates can get very confusing. Luckily, Paul is here to clear up the confusion.

The luxury beauty sector is exploding.

Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.

Duel's Trend watch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.

What makes brands like GymShark so phenomenal? According to Richard Chapple, it all comes down to three things: timing, hard work, and bravery.

Building a strong brand is essential for long-term success in any industry. According to Tony Drockton, one crucial aspect of brand building is turning ordinary customers into passionate superfans who not only make repeat purchases but also become advocates for your brand - the epitome of customer loyalty.

Duel's Trend watch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.

It’s no secret that 2023 is going to be a challenging year for many brands – with a recession looming and the worst cost of living crisis for generations, consumer spending habits are changing and brands will undoubtedly be impacted.

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

Have you ever tried to be unpopular?

It will be the best thing that ever happened to your brand. 

Black Friday has been a staple in companies' marketing strategies for several years - until now.  Recently, a lot of brands have been rethinking their involvement in the profit-led holiday, and found ways to re-position their relationship with it. Why do this? The reason's threefold: planet, perceived brand value and profit.