The Feed Didn’t Die. The Playbook Did.

Watch the CEW x Duel Masterclass: Co-creating with your Most Passionate Customers. 

Discover how beauty and fashion brands are turning their most loyal fans into their most powerful growth engine.

In this 30-minute masterclass, Verity Hurd (Head of Brand Marketing at Duel & Co-Host of Building Brand Advocacy) and Lisa Galt (Global Account Director at Duel, ex-lululemon) reveal how the smartest brands are building advocacy systems that scale trust, retention, and loyalty, not just reach.

🎥 Watch the Masterclass Replay Below

What You’ll Learn in 30 Minutes

⚡ The Shift: Why engagement is moving off public feeds — and where real connection now lives.

⚡ The System: A 4-part framework to turn customers into creators, gamify participation, and co-create campaigns that convert.

⚡ The Proof: How to measure Gross Advocacy Value (GAV) — the new metric linking brand equity and revenue.

⚡ The Case Studies: Real examples from Indē Wild, Abercrombie, ELEMIS, and Glossier showing how advocacy drives measurable growth.

Want to Know How Your Brand Stacks Up?

If you want to understand how your brand performs against today’s best-in-class advocacy systems, apply for your Brand Advocacy Score with a Brand Advocacy Strategist.

They’ll show you exactly where your brand’s hidden advocacy potential lives, and what to do next to unlock it.