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December 2, 2025
Red Flags in Marketing - 2026 Playbook
Download the Red Flags in Marketing 2026 Playbook, New York Edition.
The lowdown from the world’s biggest brands.
Marketing is shifting fast and the biggest risk is not seeing the red flags early enough.Filmed live in New York at The Brand Advocacy Summit, this special edition of the Building Brand Advocacy podcast brings together leaders from MAC, SoulCycle, Loop, MCoBeauty, and more to decode the biggest shifts shaping 2026.
This Playbook captures the conversation as it happened: the boldest predictions, the sharpest debates, and the signals that matter most for 2026.
Here’s what you’ll find inside:
The rise of broadcast-style brands
Why brands can no longer “post and walk away” and how real-time, always-on content is becoming the new competitive edge.
The truth about reactive marketing
How to show up in cultural moments with credibility, and the red flags that signal when you shouldn’t join the conversation.
Organic reach isn’t dead, it’s moved
A breakdown of the new discovery paths across Stories, Reels, DMs, Threads, and Close Friends, and how leading brands are adapting.
The shift toward visible advocacy
Why likes, saves, follows, and micro-engagement signals will soon be public and how this transforms how brands identify true Advocates.
The luxury pivot to strategic silence
How high-end brands are reclaiming exclusivity by posting less, saying more, and rejecting algorithmic noise.
The coming crackdown on AI UGC
Why synthetic creators, cloned voices, and AI-generated “UGC” are headed for legal and ethical walls and what brands must do now.
The biggest vibe checks of 2026
From employee advocacy to creator transparency to navigating Gen Beta, discover what the industry’s sharpest voices green-lighted, side-eyed, or shut down entirely.
Book a demo today and see how Duel can turn Advocacy into your biggest growth lever

