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5 Successful Brand Ambassador Program Examples
June 11, 2022
Download the The New Operating System for Modern Marketing 2026 Playbook
Marketing is shifting faster than most organisations can keep up with. Algorithms reset quarterly, culture resets daily, and consumers no longer behave like audiences, they behave like communities. In this environment, the old marketing playbook cracks under pressure. That’s why we created a downloadable deep dive: The New Operating System for Modern Marketing, featuring insights from Ana Andjelic (Global Chief Brand Officer, ESPRIT) and CMO advisor Nathan Jun Poekert.Here’s what you’ll find inside:
The marketing playbook is breakingWhy today’s systems can’t keep up with real-time culture, fragmented attention, and consumers who behave as communities — not audiences.
Marketing has become chaotic, reactive & culture-blind
How algorithm resets, siloed teams, misaligned KPIs, and slow approvals force brands into reactivity instead of cultural participation.
Why brand vs performance is the failure mode
How splitting brand, performance, social, and creator teams collapses narratives — and why demand creation and capture must run through one unified engine.
The rise of the cultural influence index
A new metric that blends search appetite, non-follower reach, save/share velocity, community density, advocacy signals and more to measure cultural impact.
PDP is the new homepage
Why social driven traffic converts best when it lands on contextual, creator shaped PDPs — not slow homepages or category pages.
The future of growth is decentralised
Why influence now spreads sideways through micro-communities, group chats, and everyday operators — not top down through media.
The rise of the social franchise model
How creators become operators inside your ecosystem — running storefronts, shaping PDPs, and driving conversion through their own aesthetic.
Subcultures are your new creative partners
Why brands must shift from demographics to communities, from messaging to dialogue, and from personas to operators.
The shift from public social to analog culture
As feeds close and DMs rise, cultural engines move to running clubs, book clubs, Discords, and neighbourhood groups.
The next-generation CMO
The modern CMO is no longer just a storyteller — but a cultural architect, measurement designer, ecosystem builder, and operator of distributed influence.
Book a demo today and see how Duel can turn Advocacy into your biggest growth lever
