Best Brand Ambassador Program Software, Websites and Platforms
Duel.Intelligence, Duel’s research and boutique advisory division, summarises the landscape of the technology for running Brand Ambassador programs within the B2C space.
In today’s digital climate the use of social media marketing is a vital part of the modern brand’s marketing arsenal. In part, this is due to changing attitudes towards traditional advertisement - with many millennials indicating they don’t trust or enjoy the experience of traditional advertisements. They do, however, respond positively to marketing from their favorite digital personality as this type of marketing is opt-in, or permission based. An opt-in/permission based message is experienced as fundamentally different, and most positively, than the paid-for equivalents.
3 Benefits of Brand Ambassador Marketing for Growing Companies
Growing companies are facing competition on an unprecedented scale. Not only are the markets saturated, but consumers have a tremendous amount of power to choose between products due to the internet and easy cross-border shipping.
8 Examples of Brand Ambassador Programs in Fashion
Fashion companies, like many other companies around the world, are focusing on a new method of marketing. Instead of spending budget on traditional advertising, which is becoming less and less effective, pioneering brands are investing in their own customers to spread their brands’ messages. Brand ambassadors, for example, help promote their favorite brands and build hype around new products. Moreover, they humanize your brand and extend your outreach.
This article breaks down programs for the following brands:
How to Run a Successful Brand Ambassador Program
What is a Brand Ambassador?
A brand ambassador is someone who is formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador is subtly different from a brand advocate. Brand advocates spread brand awareness, but do not have formal recognition of a relationship from the brand. Because of the formal relationship, brand ambassadors may be encouraged to complete activities in order to spread a brand’s message and raise awareness.