Latest Posts

5 VIP Programs That Drive Exceptional Customer Experiences

Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61 percent of consumers are willing to switch brands purely based on receiving a better customer experience, and average, satisfactory experiences are simply not enough. 

May 22, 2020

Best VIP Membership & Rewards Platforms for Shopify

The best brands of the last decade have grown through a strong passionate following, which has led to organic word-of-mouth and high retention. This combination allows brands to organically grow their following quickly and cost effectively. 

May 14, 2020

How to Build Customer Loyalty & Retention Through the Post Purchase Experience

Customer loyalty and retention in eCommerce is becoming more difficult than ever. Customers are now much more fine-tuned to a brand’s user experience, as the abundance of choice in brands & retailers makes changing loyalties easy. One survey shows 61 percent of consumers are willing to switch brands for a better customer experience.

March 25, 2020

Everything You Need to Know About Community Based Marketing (Including Tactics and Examples)

One of the most significant trends in business is the rapid change of customer expectations when it comes to interactions with brands. According to Salesforce’s State of the Connected Customer report, “84 percent of customers say being treated like a person, not a number, is very important to winning their business.” Therefore, customers are not only seeking a great product, but an authentic human connection with both the brand and their community of customers. They are increasingly seeing their buying decisions as reflections of their identities as well as the communities they belong to. 

March 16, 2020

Paul Archer: Are super fans the secret to brand building in 2020?

Back in 2008, Kevin Kelly, the founder of Wired Magazine and all-round future gazer, wrote an essay called ‘1,000 True Fans’ on how an individual, band, artist or craft person only needs 1,000 true fans to make a living. 

March 9, 2020

Word of Mouth Marketing Examples That Made All the Difference

Marketers and entrepreneurs dream of the days they see their campaign costs plunge and their growth rate skyrocket through word of mouth from customers and advocates.

March 4, 2020

What is Brand Advocacy?

Throughout history, human beings have made important decisions based on the trust they put in their friends, families and networks. It started with villagers relying on localized information, trusting their neighbours to find the best bakers or carpenters in the area. Marketers were held accountable by the reputation they could build amongst their customers, and as a result, they needed to provide a certain level of service to compete.

February 21, 2020

Introducing Duel's Stellar Brand Consultant Jaclyn Crocker

We are truly excited to introduce our new Lead Brand and Community Consultant: Jaclyn Crocker

February 12, 2020

How to Build a Brand Advocacy Program

People believe in marketing less than any other time in history as customers continue to lose trust in many brands and trends. A recent study by media agency UM found only 4% of people trust influencers on social media, and paid acquisition costs are rising even as conversion rates drop. The harsh reality is that modern marketers are investing more in paid channels with less returns. 

February 7, 2020

5 Excellent Examples of Brand Advocacy Programs in 2022

The concept of building a brand through advocacy is still novel to most marketers, with many doubting the ability to gain returns or run advocacy strategies efficiently. Thankfully, there are many examples of successful programs that show brand advocacy's impact on both customers and the bottom line.

January 29, 2020

12 Brand Advocacy Platforms to Consider for 2020

Brand advocacy is a process that encourages passionate and happy customers to create new customers for a brand organically while keeping acquisition costs low.

January 20, 2020

Best Brand Ambassador Program Software, Websites and Platforms

Duel.Intelligence, Duel’s research and boutique advisory division, summarises the landscape of the technology for running Brand Ambassador programs within the B2C space.

In today’s digital climate the use of social media marketing is a vital part of the modern brand’s marketing arsenal. In part, this is due to changing attitudes towards traditional advertisement - with many millennials indicating they don’t trust or enjoy the experience of traditional advertisements. They do, however, respond positively to marketing from their favorite digital personality as this type of marketing is opt-in, or permission based. An opt-in/permission based message is experienced as fundamentally different, and most positively, than the paid-for equivalents.

April 29, 2019