Latest Posts

Trust & The Economics of (True) Advocacy

True influence is about trust. 

Modern consumers are struggling to identify which sources they can trust, and which sources are simply a brand trying to push their message in an inauthentic way. 

On social media, for example, research conducted by Grey and YouGov found that a staggering 96% of consumers don’t trust what influencers say.

July 28, 2023

Tackling Threads: Navigating a game plan for Instagram's newest platform

On July 5th, Meta released Threads into the World. Its arrival came after months of anticipation, it’s the fastest app to hit 100 million downloads, and later blew past 150 million which came as a surprise to almost everyone involved. So it’s no surprise it’s the talk of all marketing teams and left everyone a little confused as to what they are meant to do with this new social media platform.

July 24, 2023

From Followers To Advocates: Successful Fashion Brand Ambassador Programs

In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers. 

June 28, 2023

How brands thrive through connection to drive long term brand loyalty

Welcome to the era of Social Commerce.

The Social Commerce landscape has become an integral part of our lives. It has revolutionised the way we connect, communicate, and consume information. It has made us all creators.

June 22, 2023

The top fashion and beauty social media trends to try this week.

Duel's Trend watch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.

June 13, 2023

5 Trends Every Brand Builder Needs to Know

It’s no secret that 2023 is going to be a challenging year for many brands – with a recession looming and the worst cost of living crisis for generations, consumer spending habits are changing and brands will undoubtedly be impacted.

February 16, 2023

What is Social Commerce and How Can Brands Take Advantage?

Social Commerce sounds pretty self-explanatory, right? But it is not just limited to, as a quick Google search may lead you to believe, the ability to make a purchase through a social platform or the act of buying and selling products and services through social media. 

February 2, 2023

Brand Advocate vs Brand Ambassador: What's the Difference?

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

November 22, 2022

How to Transform your Customers into Brand Ambassadors


October 25, 2022

What is a Brand Ambassador and What Do They Do?


A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy. 

August 22, 2022

5 Ways Brand Advocacy Can Benefit You


No matter what type of brand you’re building, there’s plenty of ways brand advocacy can benefit you. Brand advocacy refers to any behaviour that involves a customer supporting or recommending the brand that they love. If you’re not sure about how brand advocacy programs work, discover our guide, How to Build a Brand Advocacy Program

August 21, 2022

What is a Brand Advocate and How Do You Find Them?

In a world of ads and influencers, and having the ability to read and publish reviews in a matter of seconds, it’s more difficult than ever to get your brand to stand out from the crowd no matter how brilliant your brand is. This is where brand advocates can help. 

August 18, 2022