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Audience VS Community

A never-ending love-hate story between the two.

Yes, they're different, but could you pick out the specific differences?

You see, in the massive flood of content today, building authentic human connections is key to standing out. 

Generally speaking, an audience is more passive, while a community is a tight-knit group of passionately loyal supporters.

Influencer marketing is a hot topic, but the various names and types of influencers/advocates can get very confusing. Luckily, Paul is here to clear up the confusion.

The luxury beauty sector is exploding.

Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.

Duel's Trend watch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.

What makes brands like GymShark so phenomenal? According to Richard Chapple, it all comes down to three things: timing, hard work, and bravery.

Building a strong brand is essential for long-term success in any industry. According to Tony Drockton, one crucial aspect of brand building is turning ordinary customers into passionate superfans who not only make repeat purchases but also become advocates for your brand - the epitome of customer loyalty.

True influence is about trust. 

Modern consumers are struggling to identify which sources they can trust, and which sources are simply a brand trying to push their message in an inauthentic way. 

On social media, for example, research conducted by Grey and YouGov found that a staggering 96% of consumers don’t trust what influencers say.

On July 5th, Meta released Threads into the World. Its arrival came after months of anticipation, it’s the fastest app to hit 100 million downloads, and later blew past 150 million which came as a surprise to almost everyone involved. So it’s no surprise it’s the talk of all marketing teams and left everyone a little confused as to what they are meant to do with this new social media platform.

In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers.