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5 Successful Brand Ambassador Program Examples
June 11, 2022
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How to Transform your Customers into Brand Ambassadors
October 25, 2022
What is a Brand Ambassador and What Do They Do?
Brands continue to shift more budgettowards influencer marketing, with the industry worth $21.1 Billion in 2023.
However, there is also a growing trend emerging in the way these brands want to work with influencers, preferring to nurture longer-term partnerships with ‘Brand Ambassadors’ instead.
It begs the question of why, and where the distinction between the two lies. Can other kinds of Brand Ambassadors be activated and channeled into a measurable, scalable, brand awareness engine?
The answer is yes - and this article tells you how. It breaks down:
- What is a Brand Ambassador
- Brand Ambassador examples (+ the value each drives) including:
August 22, 2022
5 Ways Brand Advocacy Can Benefit You
No matter what type of brand you’re building, there’s plenty of ways brand advocacy can benefit you. Brand advocacy refers to any behaviour that involves a customer supporting or recommending the brand that they love. If you’re not sure about how brand advocacy programs work, discover our guide, How to Build a Brand Advocacy Program.
August 21, 2022
5 Successful Brand Ambassador Program Examples
June 11, 2022
The Brand Advocacy Workbook + Walkthrough
Trust in traditional marketing is falling drastically. Less than 4% of people trust influencer marketing, and the increasingly high cost/low return of performance marketing is leaving much to be desired. As a result, more and more marketers are looking for ways to grow their brands organically.
December 8, 2021
5 Successful Loyalty Program Examples in the Beauty Industry
The beauty industry has skyrocketed in popularity in recent years, making it one of the most competitive markets out there. With an annual growth rate of 4.75%, total revenue of the beauty industry is expected to top $716 billion by 2025. Nowadays, customers have the ability to find a brand that is best suited to fit their personal needs.
December 3, 2021
