Brand Advocate vs Brand Ambassador: What's the Difference?
If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help.
What is a Brand Ambassador and What Do They Do?
However, there is also a growing trend emerging in the way these brands want to work with influencers, preferring to nurture longer-term partnerships with ‘Brand Ambassadors’ instead.
It begs the question of why, and where the distinction between the two lies. Can other kinds of Brand Ambassadors be activated and channeled into a measurable, scalable, brand awareness engine?
The answer is yes - and this article tells you how. It breaks down:
5 Ways Brand Advocacy Can Benefit You
No matter what type of brand you’re building, there’s plenty of ways brand advocacy can benefit you. Brand advocacy refers to any behaviour that involves a customer supporting or recommending the brand that they love. If you’re not sure about how brand advocacy programs work, discover our guide, How to Build a Brand Advocacy Program.
What is a Brand Advocate and How Do You Find Them?
In a world of ads and influencers, and having the ability to read and publish reviews in a matter of seconds, it’s more difficult than ever to get your brand to stand out from the crowd no matter how brilliant your brand is. This is where brand advocates can help.
UK Brand Advocacy Report 2022: The Top 30 D2C Brands
Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.
This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts.
The Brand Advocacy Workbook + Walkthrough
Trust in traditional marketing is falling drastically. Less than 4% of people trust influencer marketing, and the increasingly high cost/low return of performance marketing is leaving much to be desired. As a result, more and more marketers are looking for ways to grow their brands organically.
5 Successful Loyalty Program Examples in the Beauty Industry
The beauty industry has skyrocketed in popularity in recent years, making it one of the most competitive markets out there. With an annual growth rate of 4.75%, total revenue of the beauty industry is expected to top $716 billion by 2025. Nowadays, customers have the ability to find a brand that is best suited to fit their personal needs.