5 Successful Loyalty Program Examples in the Beauty Industry

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Sack Friday? Why Black Friday Is A Dying Holiday

Black Friday has been a staple in companies' marketing strategies for several years - until now.  Recently, a lot of brands have been rethinking… Read more

The 4 Influencer Types: Does Size Really Matter?

We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know… Read more

The Pros and Cons of Community Marketing

Community marketing is a concept that every brand’s heard of, but not every brand implements. If you are struggling to build a business case for… Read more

Ambassador Storefronts? The future of community-driven retail

Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by… Read more

5 Successful Brand Ambassador Program Examples (including, Lululemon, Red Bull, Harley Davidson)

Join the Brand - Why are Brand Ambassador programs important? In 2021, eCommerce has become highly competitive, with an estimated 24 million stores… Read more

Trends: The Return of Brand Marketing and a New Era of Advocacy

2020 has pulled the chair out from underneath seasoned marketers that entered the year with swelling budgets and confident growth strategies.… Read more

5 VIP Programs That Drive Exceptional Customer Experiences

Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61… Read more

Best VIP Membership & Rewards Platforms for Shopify

The best brands of the last decade have grown through a strong passionate following, which has led to organic word-of-mouth and high retention. This… Read more

How to Build Customer Loyalty & Retention Through the Post Purchase Experience

Customer loyalty and retention in eCommerce is becoming more difficult than ever. Customers are now much more fine-tuned to a brand’s user… Read more

Everything You Need to Know About Community Based Marketing (Including Tactics and Examples)

One of the most significant trends in business is the rapid change of customer expectations when it comes to interactions with brands. According to… Read more

Paul Archer: Are super fans the secret to brand building in 2020?

Back in 2008, Kevin Kelly, the founder of Wired Magazine and all-round future gazer, wrote an essay called ‘1,000 True Fans’ on how an individual,… Read more

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