Duel has been named Best Technology Solution Provider at the 2025 BeautyMatter Awards – proof that Brand Advocacy is the channel beauty brands can’t afford to overlook, and Duel is the technology powering it.
As Paul puts it:
“Duel scales Advocacy but it’s the end-to-end solution I’m most proud of; our Dueligans – whether managing programs, supporting brand partners, consulting on strategy, or constantly educating everyone they know about the power of Brand Advocacy. It’s the people, plus the technology, that makes a true solution.”
That’s the difference: Duel is more than software.
It’s a complete solution that scales Advocacy with both platform and partnership – so brands grow faster, with loyalty baked in.
From strategy to scale, Duel helps beauty brands turn passionate customers into long-term growth engines. Not through paid ads or gimmicks, but through authentic community, embedded Advocacy, and repeatable systems.
This award recognises the results that follow.
As Paul said:
“Thanks to the BeautyMatter team for recognising our approach, to my team who pour their hearts into this every day, and to our incredible brand partners who continue to back a different kind of platform."
Still relying on paid media to fuel growth? You're behind.
The smartest brands in beauty are shifting investment into owned advocacy channels – and we are the platform powering that shift.
If you're ready to scale Advocacy with precision, let's talk.
Because the brands that build communities don't just grow; they dominate.
Duel is a Brand Advocacy Platform, turning customers into Advocates. We automate the lightning-in-a-bottle moment of a friend evangelising a brand; in the DMs, at the pub, or by the water cooler.
Click here to learn more about our platform.