‘Duel has been a game changer. It's reduced our reliance on advertising and influencer strategies that were expensive and ineffective.

This has turned our own customers into an army of content creators - capable of driving organic growth.'

Siân-Louise Pilkington, Senior Marketing Manager at Mint Velvet

How to mobilize authentic content creators as Ambassadors using Duel:


Mobilize the best content creators in your customer base

Invite the micro-influencers (5k-50k typically) in your customer base to apply to your Ambassadors program:

  • Reduce reliance on influencers-for-hire who aren’t true brand advocates
  • Create and own direct relationships with Ambassadors, rather than via 3rd parties
  • Curate applicants who are able to create content that fit the brand

Engineer your social reach and awareness with rewards

Incentivize regular social posting from Ambassadors, while moderating content with ease. 

  • Integrate Duel with your biggest social platforms such as TikTok, Instagram and YouTube.
  • Set unique brand challenges, competitions and tasks to drive brand love
  • Ensure posts are on-brand with guidelines and approvals to minimize moderation
  • Control what specific Ambassador rewards and perks can be earned

Stop spending days every week chasing content

The Duel Brand Advocacy Platform is an AI-powered UGC tool that manages Ambassador content creation and product tagging 

  • Measure the performance of every social post and engagement 
  • Collect and manage a library of high-quality content from Ambassadors
  • Automate usage rights and permission management to streamline processes
  • Allow product and SKU tagging via content uploads for your whole catalog

Brands that use Duel for their Ambassadors: 

  • Elemis Logo-1
  • Jigsaw Logo-1
  • Dr Barbara Sturm Logo
  • LK Bennett Logo
  • hush Logo
  • Tropicfeel Logo

Want to talk about supercharging your Ambassadors program?