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MEET YOUR HOSTS
Verity Hurd and Paul Archer
Verity Hurd, is an award-winning content strategist with over a decade in fashion retail. Previously the founder of her own social media and content creation agency, consulting on hundreds of strategies and now Duel’s Brand and Content Lead, she knows the secret to building Brand Advocacy through social communities.
Paul Archer has advised hundreds of brands on how they can grow through the people who love them the most. He is the founder of the Brand Advocacy platform Duel (used by Pandora, Abercrombie & Fitch, Victoria’s Secret, Charlotte Tilbury, Monica Vinader plus 60+ other brands to manage their communities).
Together they are on a mission to uncover the first principles and counter intuitiveness to show there’s a better way to build businesses, to build a better future.
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