The Brand Advocacy Summit: London 2025

What it's all about:

This is not your traditional conference.

It's "easily the best industry event."

Fiona Macpherson

(Global Head of Influencer Marketing @ Free Soul | ex-Wild, Farfetch & Charlotte Tilbury)

Formerly the Social Commerce Summit, the Brand Advocacy Summit is the next evolution – diving deeper into how brands grow influence & revenue through creators, community, commerce, and Advocacy.

After four sold-out editions across 2024 & 2025, the Summit returns to New York; delivering cutting-edge thinking across brand, performance, influencer, affiliate, and creator marketing for the the sharpest minds in fashion, beauty, retail, and lifestyle.

With kind Panel Partners from...

With a mix of keynotes, debates, live podcasts, rapid-fire sessions, creator-led content, and tactical workshops, attendees will:

🧠 Learn directly from those leading the 'brandformance' charge, from big name brands to creator experts.

🤝 Engage in peer-to-peer problem solving.

💥 Leave with frameworks, strategies, and real momentum to build true Brand Advocacy.

The Summit explores the next stage of marketing, where every department drives Advocacy together.

Apply for your space.

Because one of the biggest shifts in today’s marketing landscape is this:

Brand & performance are no longer separate conversations.

🔥 Brand teams are learning to speak the language of numbers.

🔥 Performance teams are learning the long-game value of brand.
🔥 Affiliate & influencer marketers are becoming the bridge between them.

The most progressive brands are scaling revenue through community.

They’re building loyalty that actually converts.

They’re unlocking the full potential of Advocacy – not only as a brand philosophy, but as a proven growth engine.

Learn from...

...with plenty more speakers to be revealed!

Apply for your space.

Past attendees & speakers from...

Take a peek...

Brought to you by Building Brand Advocacy, the global #1 Advocacy podcast.

The Building Brand Advocacy podcast is your go-to for tactical conversations with marketing minds from fashion, beauty, wellness, and beyond.

Hosted by Paul Archer & Verity Hurd, this podcast brings together industry leaders & experts to share how they cultivate communities, empower Advocates, and drive results at scale.

Whether you’re a founder, CMO, or marketer at a scaling brand, it's your space to stay ahead in modern brand building.

Learn the principles of building Advocacy.

The Summit sees the podcast come to life.

Apply to join us:

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