The Brand Advocacy Summit: New York, 2025 | Duel

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Presented by the Building Brand Advocacy podcast.

What it's all about:

This isn’t another day of panels.

It’s been called "easily the best industry event."

By Fiona Macpherson

(Global Head of Influencer Marketing @ Free Soul | ex-Wild, Farfetch & Charlotte Tilbury)

Formerly the Social Commerce Summit, the Brand Advocacy Summit is the evolution, built for brands who know the old playbook isn’t working.

After four sold-out editions across London & New York, the Summit returns in 2025 with one clear purpose: to show how modern brands really grow, by uniting the long game of brand with the precision of performance. Creators who convert, communities that scale, and Advocacy that drives both culture and revenue.

Every session is a different format.

Every speaker brings receipts, not platitudes.

And the room is filled with the sharpest minds in fashion, beauty, retail, and lifestyle – spanning brand, performance, influencer, affiliate, and creator marketing.

Learn from...

...with more speakers to be revealed!

And kind Panel & Activation Partners from...

Apply for your space.

With a mix of keynotes, live conversations, rapid-fire games, creator-led formats, and tactical workshops… attendees will:

🧠 Learn directly from those rewriting the growth playbook. From global CMOs to the industry’s most forward-thinking marketers, creators, and strategists.

🤝 Swap playbooks in peer-to-peer working sessions designed for problem-solving, not posturing.

💄 Recharge with activations: M·A·C Cosmetics Beauty Counter, Advocacy hot-takes booth, and curated recovery spaces.

💥 Leave with proof-backed frameworks, strategies, and new allies to scale real Advocacy.

The Summit explores the next stage of marketing, where every department drives Advocacy together.

Check out the full agenda!

Because the biggest shift in marketing right now isn’t just about brand or performance, it’s about how every marketing team learns to work differently.

🔥 Hear directly from CMOs, founders, and creator-economy experts on what’s working.

🔥 Be part of tactical conversations (not theorizing) on Advocacy, creators, and cultural relevance that drives results.

🔥 Connect with peers & partners in spaces designed for problem-solving, not small talk.

The most progressive brands are already doing this; scaling revenue through community, building loyalty that converts, and proving Advocacy isn't a buzzword but a proven growth engine.

This is your chance to learn how...

Apply for your space.

Past attendees & speakers from...

Check out the full agenda!

Take a peek...

Brought to you by Building Brand Advocacy.

The Building Brand Advocacy podcast is your go-to for tactical conversations with marketing minds from fashion, beauty, wellness, and beyond.

Hosted by Paul Archer & Verity Hurd, this podcast brings together industry leaders & experts to share how they cultivate communities, empower Advocates, and drive results at scale.

Whether you’re a founder, CMO, or marketer at a scaling brand, it's your space to stay ahead in modern brand building.

Learn the principles of building Advocacy.

The Summit sees the podcast come to life.

Apply to join us:

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