Marketing is being rewritten in real time. Algorithms are unpredictable. Creators are the new media. Gen Z is rewriting the rules of loyalty. And while every brand talks about community, very few know how to build one that actually drives growth.

The Brand Advocacy Summit exists to make sense of that shift- it’s about the shift we’re living through right now: Advocacy isn’t another channel; it’s the growth model that unites teams and drives results.

In this opening conversation, Paul and Verity cut through the noise and lay out a clear lens for the day ahead: why advocacy is the model connecting culture, creators, and commerce—and how the smartest brands are already using it to drive measurable impact.

Lindsey Gamble, LinkedIn Top Voice & publisher of his self-titled creator-economy-focused newsletter, brings his insights to the stage in this fast-paced keynote.

Expect a live briefing on the shifts every marketer should be watching; the evolution of creators as growth partners, platform changes shaping discovery & conversion, and the cultural signals brands can’t afford to miss.

It’s Lindsey's newsletter – brought to life, live.

Every brand claims to blend culture and performance — but few actually do.

In this live conversation, Ana Andjelic (Global Chief Brand Officer, Esprit) and Nathan Jun (Brand Strategist & CMO Advisor) break down the new rules for growth: how to structure teams that connect creativity and commerce, measure cultural impact, and build brands that both mean more and perform better.

Our event insiders will learn about these first...

TikTok trends, creator shifts, cultural signals... marketers are drowning in noise. Which moves matter, and which are overhyped?

In this interactive, game show–style session, some of the sharpest voices in social, culture, and the creator economy take the stage to share bold predictions, call out red flags, and debate what brands should act on – or ignore.

Three rapid rounds keep it fun but focused:

• Hot Takes → one bold prediction for the year ahead.
• Brand Flags → red, green, or beige flags on the latest moves in culture & marketing.
• Watch, Wait, or Walk → which shifts are urgent, which can wait, and which should be ditched.

For the brands breaking through in Advocacy, it’s not a campaign; it’s a belief system. And without embedding it, future growth is at risk.

This live session is about sharing the stories, scars, and proof points behind what it takes to embed Advocacy and real community principles – to show what it takes to move from blueprints to active business systems.