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How NEOM Organics reached an audience of 16m+ in 12 months
Discover how a popular wellbeing brand built an Ambassador program to reach a wider pool of potential customers and drive growth
NEOM Organics' Objective
This 100% natural fragrance and wellbeing brand has a major focus on helping individuals find small moments of wellbeing in their daily lives. They reached out to Duel with the goal of:
Engaging with socially active fans of the brand to gather quality UGC while also increasing overall Brand Awareness.
With an extremely busy market saturated with competitors, NEOM were searching for an effective and sustainable way of inspiring and partnering with people who are passionate about improving their wellbeing in a simple way.
The NEOM Ambassadors Program
The NEOM Ambassadors program came to life following a thorough consultation process, where Duel dug into NEOM's brand values and what their authentic community should look like.
This is where NEOM's socially active fans share their love for the brand and celebrate finding inner wellbeing through fragrances.
This application-based program was targeted at content creators with a social following of 1.5k+ as a minimum. As their advocacy was more trustworthy than traditional influencers, this would lead to higher engagement.
How NEOM's Ambassador program works, powered by Duel
Collect, manage & repurpose 100s of pieces of user-generated content to drive authentic brand awareness
Able to manage 600+ passionate ambassadors in one place, to scale advocacy without overheads
Organise a variety of powerful incentives such as referrals and gifting for ambassadors for greater results
The results
NEOM Organics has created a new, cost-effective channel for growing an authentic community through their Ambassador program.
From Oct 2022 to Sept 2023 they've achieved:
