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Brand Advocacy

Cost-Per-Engagement (CPE)

What is Cost-Per-Engagement (CPE)? Learn the meaning of Cost-Per-Engagement (CPE) in brand advocacy and marketing. Understand how Cost-Per-Engagement (CPE) works, why it matters and how it supports growth with Duel

CPE calculates how much a brand spends for each interaction, like a like, share, or comment—on its paid or organic content.