Brand Advocacy & Marketing Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Aa

Brand Advocacy

Advocate

Brand Advocacy

Advocacy Marketing

Brand Advocacy

Affiliate

Brand Advocacy

Ambassador

Brand Advocacy

Affinity

Brand Advocacy

Authenticity

Brand Advocacy

Amplify

Brand Advocacy

Audience

Brand Advocacy

Account

Brand Advocacy

Audience Authenticity

Brand Advocacy

Apex Influencer

Brand Advocacy

Authenticity

Bb

Brand Advocacy

Bounce Rate

Brand Advocacy

Brand Ambassador

Brand Advocacy

Brand Lift

Brand Advocacy

Brand Advocate

Brand Advocacy

Brand Awareness

Brand Advocacy

Bio

Brand Advocacy

Brand Mentions

Brand Advocacy

Brand Building

Brand Advocacy

Brand community

Brand Advocacy

Brand Trust

Brand Advocacy

Brand Values

Brand Advocacy

Brand purpose

Brand Advocacy

Brand identity

Brand Advocacy

Brand culture

Brand Advocacy

Brand Advocacy Mindset

Cc

Brand Advocacy

Community Engagement

Brand Advocacy

Customer Loyalty

Brand Advocacy

Customer Advocacy

Brand Advocacy

Content creator

Brand Advocacy

Creator economy

Brand Advocacy

CPM [Cost Per Mille/ Cost Per Thousand Impressions]:

Brand Advocacy

CTR [Click Through Rate]:

Brand Advocacy

Campaign

Brand Advocacy

Celebrity Influencer

Brand Advocacy

Creator Economy

Brand Advocacy

Cost-Per-Engagement (CPE)

Brand Advocacy

Conversion

Brand Advocacy

Conversion rate

Brand Advocacy

Comment

Brand Advocacy

Collaboration

Brand Advocacy

Cost Equivalency Metrics

Brand Advocacy

Customer Experience

Brand Advocacy

Credibility

Brand Advocacy

Community management

Brand Advocacy

Community

Dd

Brand Advocacy

Demo Advocacy

Brand Advocacy

Demographics

Brand Advocacy

DM (direct message)

Brand Advocacy

Digital natives

Ee

Brand Advocacy

Employee Advocacy

Brand Advocacy

Engagement

Brand Advocacy

Earned Media Value (EMV)

Brand Advocacy

Engagement Rate

Ff

Brand Advocacy

Fan Base

Brand Advocacy

Feedback Loop

Brand Advocacy

Follower Count

Brand Advocacy

Follow

Brand Advocacy

Follower Range

Brand Advocacy

Follower

Brand Advocacy

Full Commercial Content Usage

Brand Advocacy

Funnel

Gg

Brand Advocacy

Gamification

Brand Advocacy

Growth Marketing

Brand Advocacy

Gifting Strategy

Brand Advocacy

Ground-swell Approach

Brand Advocacy

Giveaway

Brand Advocacy

Gen-Z

Brand Advocacy

Gross Advocacy Value

Hh

Brand Advocacy

Hashtag Campaign

Brand Advocacy

Hybrid Influencer

Brand Advocacy

Hashtag (or tag):

Brand Advocacy

Handle

Ii

Brand Advocacy

Influencer

Brand Advocacy

Impressions

Brand Advocacy

Influencer-generated content (IGC):

Brand Advocacy

Influencer marketing

Brand Advocacy

Influencer marketing campaign

Brand Advocacy

Influencer outreach

Brand Advocacy

Influencer tiers

Brand Advocacy

Influencer Marketing Platform

Jj

Brand Advocacy

Journey Mapping

Kk

Brand Advocacy

Key performance indicators (KPIs)

Ll

Brand Advocacy

Like

Brand Advocacy

Loyalty Marketing

Brand Advocacy

Loyalty programme

Mm

Brand Advocacy

Macro-influencer

Brand Advocacy

Mega-influencer

Brand Advocacy

Micro-influencer

Brand Advocacy

Mid-tier influencer

Brand Advocacy

Mention

Brand Advocacy

Millennials

Nn

Brand Advocacy

Nano-influencer

Brand Advocacy

Niche

Oo

Brand Advocacy

Optimise

Brand Advocacy

Outreach

Brand Advocacy

Organic

Brand Advocacy

Owned Media

Pp

Brand Advocacy

Perk

Brand Advocacy

Paid media

Brand Advocacy

Product seeding

Brand Advocacy

Profile

Brand Advocacy

Post

Qq

Brand Advocacy

Qualify

Rr

Brand Advocacy

Referral

Brand Advocacy

Reach

Brand Advocacy

Repost

Brand Advocacy

Relevance

Brand Advocacy

Resonance

Brand Advocacy

Referral incentive

Ss

Brand Advocacy

Sentiment

Brand Advocacy

Social Media

Brand Advocacy

Social Commerce

Brand Advocacy

Share-of-Voice

Brand Advocacy

Spend Efficiency Metrics

Brand Advocacy

Social sharing

Brand Advocacy

Superfan

Tt

Brand Advocacy

Target Audience

Brand Advocacy

Transparency

Uu

Brand Advocacy

User-generated content (UGC)

Vv

Brand Advocacy

Views

Brand Advocacy

Viral

Ww

Brand Advocacy

Word-of-Mouth

Yy

Brand Advocacy

Request a demo

Brand Advocacy Glossary

Aa

Bb

Cc

Dd

Ee

Ff

Gg

Hh

Ii

Jj

Kk

Ll

Mm

Nn

Oo

Pp

Qq

Rr

Ss

Tt

Uu

Vv