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Brand Advocacy

Social Commerce

What is Social Commerce? Learn the meaning of Social Commerce in brand advocacy and marketing. Understand how Social Commerce works, why it matters and how it supports growth with Duel

Example sentence

Social commerce is the integration of e-commerce and social media, allowing users to discover, browse, and purchase products directly within social platforms. It streamlines the buyer journey by reducing the steps between discovery and conversion.

Platforms like Instagram Shopping, TikTok Shop, and Facebook Marketplace offer in-app purchasing features that support influencer-led promotions, live shopping, and seamless checkouts.

Example sentence

“The brand saw a 20% increase in conversions after integrating social commerce into their Instagram strategy.”

Share-of-Voice Social Media

Brand Advocacy

Social Commerce

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Example sentence

Want to transform your customers into your biggest acquisition channel?

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Brand Advocacy

Social Commerce

Contents

Example sentence

Want to transform your customers into your biggest acquisition channel?

Get inTouch

Get in
Touch